What is Peer Insights?
Cristina LaPenna avatar
Written by Cristina LaPenna
Updated over a week ago

Gartner Peer Insights is a peer-driven community where thousands of enterprise leaders come together for unbiased discussions on trending topics and technology. Leaders from Fortune 100 organizations to Silicon Valley startups with diverse backgrounds and goals, come together to share knowledge and insights that will have an impact on their business and professional growth.

There are over 60,000 leaders within the community, 140,000 monthly interactions, and 450,000 technology reviews.

Gartner Peer Insights is a peer-driven community where leaders can easily connect with the right set of peers for the insights they need for honest discussion without fear of commercial bias.

Why Gartner Peer Insights?

Make smarter, faster decisions with practical insights only your peers can provide. Gartner Peer Insights is a curated community where thousands of enterprise leaders come together for real, candid discussions on trending topics and technology. Make new connections, read and write technology reviews, post questions and polls, connect at events, and access exclusive conversations and insights all within an always-on experience.


The Peer Insights Community is a vendor-free community for verified technology leaders (Directors, VPs, and CxOs) to engage in discussions with peers and share knowledge in real-time. Members can post questions and Quick Polls, as well as connect with other experts in their field. With over 20,000+ crowd-sourced insights weekly feeding into the latest peer benchmark reports, surveys, and One-Minute Insight Reports, members can quickly get answers they can trust.

The Peer Insights Community is a give-to-get system. Members earn points by participating in Surveys, Q&As and Quick Polls. Your points can be used to post questions (for 100 points) or Quick Polls (for 300 points), and they can also be redeemed for a variety of Peer Insights Community Gift Cards.

How does Gartner leverage the reviews?

Gartner Peer Insights reviews are one of the sources of customer input information that may be considered, along with a variety of other factors, by Gartner experts as part of Gartner’s rigorous research process.

Analysts leverage Peer Insights data as one input to their Magic Quadrant and Critical Capabilities assessments. It is a potential input among hundreds of different sources, like research notes and synthesized insights on Gartner.com. Peer Insights data supports analyst-lead research, and peer perspective research notes, with additional data points.

How do Vendors leverage the information?

Vendors can quote reviews in marketing materials and equip sales teams with authentic reviews verified by Gartner. Gartner Peer Insights offers Marketing Tools, which includes branding assets, media promotion kits, and email templates, for vendors to use to highlight Peer Insights feedback in their marketing collateral. Please review the Gartner Content Compliance Policy for Gartner Peer Insights to understand the ways in which you may share Peer Insights review details. Additionally, as a registered user, vendors may create custom links directly to their company’s Overview Page within a given Market/Category, Individual Reviews, and Review Surveys.

Things to Remember:

  • Copy reviews verbatim, without any changes

  • Use a review that was published within the last 12 months from the date of your promotional content

  • Link back to the full review on Peer Insights

  • You may only use a Gartner trademark or graphic after you have secured written permission from Gartner Content Compliance. Logos may not be altered, must be secondary in position to your logo and at least 10% smaller in size.

  • Include the required Peer Insights disclaimer:

    Gartner® and Peer Insights™ are trademarks of Gartner, Inc. and/or its affiliates. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

Inclusion in Gartner Research Documents

  • Lessons Learned: This thought leadership document summarizes clients’ firsthand experiences with implementing web, product and digital experience analytics tools. The peer advice results both from successful implementation projects and learnings based on what went wrong. This peer perspective, along with the individual detailed reviews, is complementary to expert research and provides a holistic view to the implementation process.

  • Voice of the Customer: The “Voice of the Customer” is a document that synthesizes Gartner Peer Insights’ reviews into insights for IT decision makers. This aggregated peer perspective, along with the individual detailed reviews, is complementary to Gartner expert research and can play a key role in the buying process, as it focuses on direct peer experiences of implementation and operating a solution.

Who in your organization should be involved with Gartner Peer Insights?

  • Customer success teams/customer relationship managers: These roles are there specifically to support the client and make their experience as positive as possible, meaning clients tend to view them as a trusted resource. This can make the client more amenable to sharing their feedback.

  • Account managers: Your account teams have a good incentive to get people to submit reviews. Not only do reviews strengthen the brand, but account managers can use those reviews to supplement the reference process.

  • Marketing: To ensure that your campaign messaging is consistent with your organization’s branding and voice, work with your marketing team. They will also be a great resource to work with as you branch out with campaigns to reach a broader client base. Marketing should also be involved when you begin quoting review content in promotional or branded content as well.

  • Sales and Demand Generation: Sales team members would be great to assist with review sourcing efforts! Sales team members can showcase Gartner Peer Insights reviews to target buyers and position offerings effectively. This is helpful, especially for new clients looking to buy your offerings, because reviews from previous and current clients may play a large role in finalizing a sale. Sales teams can even host sourcing competitions to see who can receive the most reviews on a product or can ask for a Peer Insights review at renewal!

  • Operations and Product Development: If your team is interested in understanding how they can continue to better their product, asking for reviews on Peer Insights may be a great way to gather this intel. If a company asks every single client about their experience then the reviews are a representative sampling and can be utilized to instill product evolutions.

  • Analyst Relations: Analyst Relations have strong relationships with clients and strong insight into what is important for your clients. Team members manage and maintain positive relationships between their company and their clients. It is important that Analyst Relations are dedicated to their Peer Insights presence to keep up to date with research tie backs, for Peer Insights specifically the Voice of Customer and Lessons Learned.

Who are the end-users coming to Gartner Peer Insights?

Published reviews on Gartner Peer Insights are made up of two buckets: Vendor Sourced and Other Sources.

  • Vendor Sourced: reviews published via your vendor review sourcing links

  • Other Sources: all other review sources, such as organic reviews, reviews sourced by Gartner, etc.

Review Moderation and Validation Process

Each review that is submitted on the Gartner Peer Insights web site goes through our rigorous moderation and validation process. Our validation and moderation process consists of validating reviewers’ identity, checking for potential conflicts of interest, and ensuring that all reviews meet the Peer Insights standards for quality. The Gartner Peer Insights Review Guide (.pdf) provides more insight about the expectations of reviewers and verification process.

For more information, please reference the Review Moderation Guidelines, Review Moderation FAQs, and Community Guidelines.

New to Peer Insights

If you are new to Gartner Peer Insights, please set up an Onboarding. Otherwise, please reach out to your Program Manager directly for additional questions. You can also email PeerInsightsVendorSuccess@gartner.com.

Frequently Asked Questions

How can I ensure my products and services get reviewed (Guidelines & Best Practices)?

Reviews are submitted by users at their discretion. You are free to reach out to your customers and encourage them to submit reviews. While reviewers do not need to be Gartner clients to submit a Peer Insights review, they must be qualified IT professionals or technology decision makers and will be subject to the validation and approval process described in these FAQs.

Below are some guidelines to help you invite customer involvement in a manner that is fair and most likely to generate honest and thorough reviews:

  • Invite customers who have had direct experience with the selection, implementation and/or service & support of your company's products or services to submit a review

  • Thank your customers for providing feedback

  • Publicize improvements or changes you've made as a result of customer feedback

  • Guidance you may want to include when reaching out to your customers:

    • A brief overview of Peer Insights. (Sample language is provided in "Template Library").

    • Instructions and a Review Sourcing Link that takes reviewers directly to the relevant survey.

    • Reminder that reviews take approximately 10 minutes to complete and are completely anonymous;

    • Reminder that Gartner's validation process ensures that all reviews are authentic and readable, and as such it can take several business days for a review to be posted once approved.

Please be mindful of the following additional guidelines:

  • Your employees may not review your company's offerings or your competitors' offerings;

  • You should encourage customers to write high-quality, honest and thorough reviews with explanatory comments;

  • You may not solicit only positive reviews.

Who may submit a review and what is the validation process? How do I know reviews are from qualified sources?

Reviewers do not need to be Gartner clients to submit a Peer Insights review. However, they must be qualified IT professionals or technology decision makers and will be subject to Gartner's validation and approval process.

Gartner Peer Insights reviewers are verified through a multistep process that includes completion of a profile with their corporate email address, job role, title and details about their organization.

For a review to be posted on Peer Insights, the reviewer must:

  • Attest to the authenticity of their review by certifying that are (i) not an employed by the vendor or employed by a competitor of the vendor, (ii) employed by an organization with an exclusive relationship (this includes exclusive partners, value-added resellers, system integrators and consultants); and (iii) their feedback is based entirely on their own personal experience with this vendor's product/service.

  • Have an identifiable corporate email address that matches their stated employer.

  • Be an IT professional or otherwise involved in technology purchasing.

  • Have a confirmed profile on gartner.com or a credible external site (e.g., LinkedIn) that verifies their identity, employer and role.

  • Not be employed by a company that has a direct stake in the market/category or product being reviewed (this includes system integrators and consultants, as well as the company whose product is being reviewed or competitors in that market/category).

What reviews are approved and what is the moderation process?

Reviews are assessed based on a set of unique criteria to determine whether or not a review meets or exceeds Peer Insights' standards for context, quality, and relevance.

A great review typically has the following characteristics:

  • Comments to explain the corresponding ratings

  • Variance in ratings throughout (it is unlikely that the reviewer would feel the same about every aspect of a product or service)

  • Ratings are logically consistent (the overall ratings are in line with the averages of the sub-ratings)

  • Demonstration of experience and expertise with regard to the respective product

Please note, it is the discretion of the Peer Insights Moderation Team to determine which reviews are approved and published on the site.

Who can access reviews? How do I access the Peer Insights reviews for my business?

Summary-level access to Gartner Peer Insights is free and available to the public. Reading the full detail of reviews is also free but requires a simple login. Gartner clients may use their existing credentials to gain access, and Non-Gartner clients must complete a simple registration form for access. Once logged in, users have full access to all Review Details across all Markets/Categories.

To access all reviews for your business, go to Published Reviews on your GPI Vendor Portal. You can also simply search on your company/product name or navigate through the markets/categories in which your business has products and services. If you do not find reviews on your company's products and services in a market/category in which you compete, it is because no reviews for your business have been submitted and approved in that market/category.

If your company or product does not appear, please submit a request to be listed here.

May I share quotes or details of my reviews on my website or in promotional material?

Yes! Please review the the Gartner Content Compliance Policy f/k/a Copyright and Quote Policy to understand the ways in which you may share Peer Insights review details. Additionally, as a registered user, you may create custom links directly to your company's Overview Page within a given Market/Category, Individual Reviews, and Review Surveys.

I don't see my product/company when I search Peer Insights. How can I get my product listed?

To have your product added to the Gartner Peer Insights platform:

  • Technology providers may submit their request through the GPI Vendor Portal. Click on “Get Started” and follow the below steps:

    • Step 1: Create a new account or login

    • Step 2: Verify your email

    • Step 3: Select existing company or add a new company

    • Step 4: If you add a new company then you need to list a new product (Fill out the details in the add product form)

  • Vendors will need to review the list of active Gartner Peer Insights markets/categories to determine which market/category best matches their products or services.

  • The Gartner Peer Insights team (per the Evaluation Criteria listed below) will review the Vendor’s request and, at their sole discretion, will provide a final determination, as to whether a product or service fits in a market/category.

  • After submitting we'll process your request in 7-10 days (You’ll be able to track request status from your account)

May I comment on reviews about my products and services?

You can reply to reviews on your GPI Vendor Portal in your Published Reviews section. This reply will be emailed to the reviewer and posted in regards to the public review.

May I send a private message to a reviewer?

No. We are very careful to protect the identity of our reviewers in order to encourage them to be as candid as possible and provide all relevant detail about the products and services they review.

However, you can reply to reviews on your GPI Vendor Portal in your Published Reviews section. This reply will be emailed to the reviewer and posted in regards to the public review.

How do I contest a review if I feel it is in accurate?

Peer Insights reviews reflect the experience and opinion of the authors. Gartner neither endorses nor makes any promises about the accuracy of the reviews. If you feel a review contains factually incorrect information about your company's product or service, you may inform us, along with the correct details at peerinsights@gartner.com

How do I know which specific product and version a review is about?

Reviewers are asked to specify which product(s) and versions they have deployed in a given market/category. The product being reviewed is listed at the top of the published review. The version number, if provided, is in the Additional Context section of the published review.

Are these reviews representative of global technology users? What is the breakdown by region and industry?

Reviews on Peer Insights are submitted from people all over the world. Most reviews are coming from users in North America, but we also have substantial volume from users in EMEA (Europe, Middle East, Africa), Asia/Pacific, and Latin America. You can find this region information when reading an individual review.

Do reviews ever expire?

No, approved reviews on Peer Insights do not expire. However, while the average star ratings on the site factors in all reviews, those reviews older than 12 months are weighted progressively less. The weighting of reviews decreases by half every 12 months, e.g.:

  • Reviews 0-12 months old are weighted 100%

  • Reviews 12-24 months old are weighted 50%

  • Reviews 24-36 months old are weighted 25%

Do Gartner's Research Analysts provide any input into the review survey questions?

Gartner Peer Insights is Gartner's peer-driven ratings and reviews platform for enterprise IT solutions and services. Gartner Research Analysts help to develop the baseline surveys to ensure a structured and consistent approach to the reviews across markets/categories. Beyond that, Gartner merely provides the platform by which technology buyers may share their insights and experiences.

Will Gartner's Research Analysts use Peer Insights in their research?

Gartner Peer Insights reviews are one of the sources of customer input information that may be considered along with a variety of other factors, by Gartner Analysts as part of Gartner's rigorous research process. Analysts conduct in-depth primary and secondary research for which they draw from a vast network of sources, including end-user clients, technology providers and industry leaders. They may also incorporate content from academic, journalistic and scientific sources. While end-user feedback is important, it is just one aspect in a vast area of criteria that are considered. Click here for more information on how markets and vendors are evaluated in Gartner Magic Quadrants.

May my company's associates review products?

Employees of a technology or service provider may not submit a review on their company's own products, products of their company's competitors, or in a market/category in which the company is active in any way, regardless of their role (for example, even if they are an IT end-user professional). IT professionals in a technology or service provider organization may be eligible to review solutions in markets/categories in which their company does not participate.

My I offer my customer incentives to submit reviews?

Yes, vendors may offer customers incentives to submit reviews. Per the FTC Guidelines on Endorsements, incentives must be of nominal value, defined as less than $25. In order to assist Vendors in their sourcing efforts, Gartner will directly incentivize reviewers coming from review sourcing links with the incentive of the vendors’ choosing. Peer Insights provides vendors different incentive options to offer their customers to submit reviews. Vendors can create review sourcing links and can opt-in to distribute incentives to reviewers directly through their GPI Vendor Portal.

Gartner Peer Insights Incentive Options:

  • Gartner Funded Gift Cards - New vendors are offered 50 $25 USD International Visa Gift Cards to use in their first 6 months. These can also be applied as a charity donation.

  • Vendor Funded Gift Cards - Vendors can fund their own gift cards, up to $5,000 USD per market/category per year.

    • Each gift card is valued at $25 USD, which is in line with Gartner’s incentive policy and as required by FTC Guidelines.

Things to keep in mind when offering incentives to reviewers:

  • Offer incentives equally for all reviews, not just the positive ones. And offer them to all customers you invite, not just the happy ones.

  • Vendors should not offer incentives to Gov/Public sector employees in exchange for reviews - when in doubt, check with your in-house counsel.

  • Vendors who violate the guidelines may be subject to penalties imposed both by Gartner and under the law. Penalties may include a comment on vendor’s profile, suspension of services, or other to be determined at our discretion.

  • See our Incentive Policies for Vendors for more information.

Need additional assistance? Reach out to your Program Manager or email peerinsightsvendorsuccess@gartner.com for assistance!

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