Peer Lessons Learned Document Overview

Peer Lessons Learned Document Overview

Cristina LaPenna avatar
Written by Cristina LaPenna
Updated over a week ago

“Peer Lessons Learned” is a thought leadership document that synthesizes lessons learned from end users who have implemented a software or IT service. According to Gartner research, IT buyers prefer to see content created by a third party. Use Peer Lessons Learned to educate prospects on what other buyers say are the most important decision criteria when evaluating technologies like yours.

  • Educate IT Buyers early in the buying cycle, and become a thought leader in your space

  • Position your product messaging to highlight a unique value prop and initiate buyers’ consideration “Our product is a strong support to Lesson X, because (value prop)”

  • Show your prospects value with PLL. This keeps your brand/offerings top of mind

Through interviews with end-user clients, Gartner found that IT Buyers have a strong need for structured lessons learned on implementation projects.

“I’d value being able to connect with people who are on day 100 of the project where I’m on day 1” – Senior Manager, Applications

“I want to learn from others mistakes and successes to inform my own team’s approach” – Senior Director

How is Peer Lessons Learned generated?

The report is generated based on the responses from reviewers to the questions: “If you could start over, what would your organization do differently?” and “What one piece of advice would you give other prospective customers?”

Use Peer Lessons Learned for Demand Generation:

Get the competitive advantage, check out your relevant document written for over 40+ markets. The “Peer Lessons Learned” report is available to be licensed through our Gartner reprint program to support your content marketing and lead generation efforts.

Peer Lessons Learned for Demand Generation

Download the Peer Lessons Learned Publication Calendar to check if Gartner has recently published or is planning to publish a “Peer Lessons Learned” report for any markets relevant to you. Note: Schedule is subject to change at the discretion of the Gartner Peer Insights Team.

Other Helpful Resources!

Need additional assistance? Reach out to your Program Manager or email for assistance!

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