With over 600 market categories, 605,000+ vetted & published reviews, and over 10,500 vendors represented, Gartner Peer Insights offers value for both enterprise technology buyers and technology providers. If you’re wondering why you should use Gartner Peer Insights, this overview will help!
Value for Vendors
General
Gartner Peer Insights is a Complimentary Self-Service Platform. Both Gartner Clients and Non-Clients (Vendor and End User) have full, complimentary use.
Dedicated Peer Insights Program Manager to help develop strategy and guide your organization to success using our tools & resources (assigned a PM upon completion of an onboarding session).
Enterprise-wide access to your GPI Vendor Portal with no user limitation
Complimentary monetary incentives for newly added vendors
Review Collection by Gartner Peer Insights is a complimentary offering that gives vendors an additional avenue to engage their customers to write a review on the site
Trusted Review Moderation Process that ensures quality reviews and objective insights
Occasional Gift Card Promotions to encourage review sourcing.
Build digital brand awareness using Gartner’s brand name/credibility (see Marketing Tools for Vendors)
Drive end user/prospect traffic through search visibility on our public platform
Quote reviews directly in your external marketing - Complimentary
The ‘Voice of the Customer’ report (Gartner reprint) adds authority to your space (stamp of approval).
The Customer First Program (complimentary) - participating vendors can market exclusive badge and access Readership Analytics
Complimentary Customization of Vendor and Product Profile details on our public site
Lead generation through Peer Insights based documents and reviews.
Gartner Research
Gartner Peer Insights Review data is Integrated within Gartner.com search
Interactive Magic Quadrants highlight Peer Insight Reviews
Visibility with analysts for MQ’s and Gartner clients
‘Voice of the Customer’ and ‘Peer Lessons Learned’ peer content reports based on Peer Insights data – You can utilize these documents as a reprint!
Gartner for General Managers - Peer Insights Review Report
Sales/Service
Lead generation possible through reprinting a Research Document (Voice of the Customer/Peer Lessons Learned, etc.)
Arm your sales teams with authentic third-party reviews, add to existing sales content, and increase their confidence in sales meetings
Show how you compare to competitors
Customize your sales pitch
Shorten the sales cycle using data from a trusted third-party
Competitive Intelligence – from data on public site
Readership Analytics are available when enrolled in our Customer First Program
Help retain clients by reinforcing positive reviews captured on Peer Insights
Candid feedback about your product/service
Gartner Conferences
Promote reviews/content at the exhibitor booth
Source reviews during an in-person or digital event
Gartner Events Navigator App for Conferences features Peer Insights reviews
Utilize Gartner Peer Insights reviews and ratings for marketing material at an event
Support before, during, and after your event!
Need additional assistance? Reach out to your Program Manager or email peerinsightsvendorsuccess@gartner.com for assistance!