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Gartner Peer Insights Reviews + Ratings: Value for Vendors
Gartner Peer Insights Reviews + Ratings: Value for Vendors

Learn more about the value of Gartner Peer Insights.

Cristina LaPenna avatar
Written by Cristina LaPenna
Updated this week

With over 600 market categories, 605,000+ vetted & published reviews, and over 10,500 vendors represented, Gartner Peer Insights offers value for both enterprise technology buyers and technology providers. If you’re wondering why you should use Gartner Peer Insights, this overview will help!

Value for Vendors


  • Gartner Peer Insights is a Complimentary Self-Service Platform. Both Gartner Clients and Non-Clients (Vendor and End User) have full, complimentary use.

  • Dedicated Peer Insights Program Manager to help develop strategy and guide your organization to success using our tools & resources (assigned a PM upon completion of an onboarding session).

  • Enterprise-wide access to your GPI Vendor Portal with no user limitation

  • Complimentary monetary incentives for newly added vendors

  • Review Collection by Gartner Peer Insights is a complimentary offering that gives vendors an additional avenue to engage their customers to write a review on the site

  • Trusted Review Moderation Process that ensures quality reviews and objective insights

  • Occasional Gift Card Promotions to encourage review sourcing.

  • Build digital brand awareness using Gartner’s brand name/credibility (see Marketing Tools for Vendors)

  • Drive end user/prospect traffic through search visibility on our public platform

  • Quote reviews directly in your external marketing - Complimentary

  • The ‘Voice of the Customerreport (Gartner reprint) adds authority to your space (stamp of approval).

  • The Customer First Program (complimentary) - participating vendors can market exclusive badge and access Readership Analytics

  • Complimentary Customization of Vendor and Product Profile details on our public site

  • Lead generation through Peer Insights based documents and reviews.

Gartner Research

  • Gartner Peer Insights Review data is Integrated within search

  • Interactive Magic Quadrants highlight Peer Insight Reviews

  • Visibility with analysts for MQ’s and Gartner clients

  • Voice of the Customer’ and ‘Peer Lessons Learned’ peer content reports based on Peer Insights data – You can utilize these documents as a reprint!

  • Gartner for General Managers - Peer Insights Review Report


  • Lead generation possible through reprinting a Research Document (Voice of the Customer/Peer Lessons Learned, etc.)

  • Arm your sales teams with authentic third-party reviews, add to existing sales content, and increase their confidence in sales meetings

    • Show how you compare to competitors

    • Customize your sales pitch

    • Shorten the sales cycle using data from a trusted third-party

  • Competitive Intelligence – from data on public site

  • Readership Analytics are available when enrolled in our Customer First Program

  • Help retain clients by reinforcing positive reviews captured on Peer Insights

  • Candid feedback about your product/service

Gartner Conferences

  • Promote reviews/content at the exhibitor booth

  • Source reviews during an in-person or digital event

  • Gartner Events Navigator App for Conferences features Peer Insights reviews

  • Utilize Gartner Peer Insights reviews and ratings for marketing material at an event

  • Support before, during, and after your event!

Need additional assistance? Reach out to your Program Manager or email for assistance!

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