Gartner Peer Insights is different from traditional Gartner expert opinion research.
The Gartner Peer Insights platform contains user posts, reviews, ratings, surveys, polls and other similar user-generated types of content and programs derived from Gartner Peer Insights content. Unless otherwise mentioned below, the rules of the main Gartner Content Compliance Policy apply.
Gartner Peer Insights content cannot be used as a competitive weapon.
Identify Gartner Peer Insights Content such as a quote or reference from content published on gartner.com/peer-insights
Draft Material(s) in an editable format that includes the Gartner Peer Insights content
Identify Gartner Peer Insights Content
Eligible content
Honest reviews and ratings (if you are a vendor, only about your own company or partner)
Insights, posts, quick polls, surveys and other similar user-generated content
For vendors: Voice of the Customer report and Customers’ Choice recognition
Ineligible content
Gartner Peer Insights content cannot be used as a competitive weapon
Legacy content bearing the Pulse brand cannot be promoted as if provided by Gartner Peer Insights
Eligible content/Examples of Permitted Use:
Honest reviews, posts and ratings (if you are a vendor, only about your own company or partner)
For this type of content, be sure to:
Copy the review verbatim, without any changes. You may not paraphrase or make grammatical corrections to reviews. The review should be quoted in the language it was originally published in on Peer Insights.
Use a review that was published within the last 12 months from the date of your promotional content
Link back to the full review on Peer Insights. For traditional print media, include the URL or a QR code to the entire review.
To quote your overall rating or any sub-ratings:
Include the “as of” date, total number of reviews, “out of” score, and market name. You must also link to the relevant page where the rating you are referencing is present.
For example: [Vendor name] has a 4.7 out of 5 based on 25 ratings submitted in the [Market name] on Gartner Peer Insights™ as of [date].
If a vendor, you may:
Compare your company’s rating and ranking to other companies. If you do, make sure that you avoid using content as a competitive weapon by including:
Companies listed in the same market defined on Peer Insights
At least three vendors — your company plus at least two other companies; and
The “as of date” and “total number of reviews”
Companies within five positions of your Overall Rating. For example, if your product has the 15th highest Overall Rating or number of reviews, you may compare yourself against the 10th highest, but not the ninth.
Correct obvious typos (such as spacing errors, typos in acronyms — with the following disclaimer): “Reviews have been edited to account for errors and readability.”
Don't:
Perform your own calculations to be used in promotional materials using data from Gartner Peer Insights.
If you are a vendor, do not compare your company to only one other competitor. 1:1 comparisons by vendors are not permitted as Gartner does not allow its content to be used as an endorsement or a competitive weapon.
Amend the review or post in any manner that changes its meaning.
Examples:
As of 10 Aug. 2022, [Vendor Name] has an Overall Rating of 4.7 out of 5 in the Advanced Analytics Platforms market, based on 53 reviews on Gartner Peer Insights™
As of 10 Aug. 2022 [Vendor Name] has an Evaluation & Contracting rating of 4.6 out of 5 in the Advanced Analytics Platforms market, based on 223 reviews.
[Vendor Name] has more reviews than Vendor A and Vendor B combined in Solid-State Arrays as of 10 Aug. 2022 on Gartner Peer Insights™! https://www.gartner.com/reviews/market/solid-state-arrays
[Vendor Name] has the most reviews of all vendors in the Data Integration Tools Market as of 10 Aug. 2022 on Gartner Peer Insights™. See for yourself: https://www.gartner.com/reviews/market/data-integration-tools
Check Gartner Peer Insights™ and see why [Vendor Name] has more than twice the number of reviews of any other vendor in the Web Application Firewalls market as of 10 Aug. 2022! https://www.gartner.com/reviews/market/web-application-firewalls
Insights, posts, quick-polls, surveys, and other similar user-generated content
Copy the content verbatim, without any changes
Only use of content published in the last 12 months is permitted.
Where the Gartner Peer Insights team has provided a fixed format for sharing, like a pdf or social card, use only the format provided
Link back to the full source or url on Gartner Peer Insights
Do not create content that does not exist on the platform or change the formatting or a post in such a way that changes the meaning.
Gartner does not allow its content to be used as an endorsement or a competitive weapon. Use of any insights, posts, polls, etc. that reference a competitor(s) or are used to endorse or validate a vendor are not permitted.
Voice of the Customer report/Customers’ Choice distinction
Properly attribute the content to Gartner Peer Insights.
When promoting inclusion, you may:
Use words such as:
A Customers’ Choice / Strong Performer / Aspiring / Established
Acknowledged
Recognized
Identified
Named
Placed
Positioned
Peer Recognized
Examples:
[Vendor name as it is stated exactly in the report] is named a [quadrant position, e.g., Strong Performer] in the [year of publication, e.g., 2025] Gartner Peer Insights™ Voice of the Customer for [exact market name, e.g., Multichannel Marketing Hubs].
[Vendor name as it is stated exactly in the report] was recognized by customers on Gartner Peer Insights™ as a [quadrant position, e.g., Strong Performer] in the [year of publication, e.g., 2025] Gartner Peer Insights™ Voice of the Customer for [exact market name, e.g., Multichannel Marketing Hubs].
[Vendor name as stated in the report] was positioned in the [quadrant name, e.g., Aspiring] quadrant in the [year of publication, e.g., June 2025] Gartner Peer Insights™ Voice of the Customer for [exact market name, e.g., Multichannel Marketing Hubs].
Promote retrospective inclusion, but it must be factually correct.
You must use your vendor name as it is stated exactly in the report. This report recognizes vendors, not products.
If you would like to also include information on the products included in the market, use the following format: [Vendor name as it is stated exactly in the report] is named a [quadrant position, e.g., Strong Performer] in the [year of publication, e.g., 2025] Gartner Peer Insights™ Voice of the Customer for [exact market name, e.g., Multichannel Marketing Hubs] based on reviews submitted for [Product name].
You may include your current rating on Gartner Peer Insights (even if it differs from the rating in the report, but it must be clear which rating you are referencing), as well as excerpt individual review comments about your company or its products,
Include the required Peer Insights disclaimer and link to your listing on Peer Insights.
Templates for media promotions, press releases, blog posts, social media are available for download in the Marketing Tools for Vendors section of the GPI Vendor Portal
Avoid:
Implying that the Customers’ Choice distinction is the same as, or similar, to Gartner expert-opinion research, such as a Gartner Magic Quadrant. Gartner experts do not contribute to the Customers’ Choice distinction or inclusion in the Voice of the Customer document.
Draft Material(s)
See the GPI Vendor Portal
The Essentials
Use verbatim quotes
You must use verbatim quotes when excerpting from any Gartner Peer Insights reviews. We don’t allow paraphrasing because it could alter the meaning of the published content.
Delineate between Gartner Peer Insights and our competitors
You may display Gartner Peer Insights content alongside competitor content; however, you must clearly distinguish the Peer Insights content from other content. Do not compare Gartner Peer Insights methodologies with those of our competitors, or create a side-by-side comparison between Gartner Peer Insights graphics and those of our competitors.
We do not allow promotion on websites of third-parties that compete with Gartner. Why?
Include attribution
Always attribute Gartner Peer Insights content (quotes, excerpts, references, trademarks, and graphics) to Gartner Peer Insights, and only cite from eligible sources.
Make sure to:
Identify “Gartner” or “Gartner, Inc.” as the source for Voice of the Customer
Identify Gartner Peer Insights as the source for all user-generated content; and
Include the title of the content and the date it was published.
Format: Gartner, Gartner Peer Insights Voice of the Customer for [Market Name], Peer Contributors, [Publication Date]
Include the required trademark line and specific Gartner Peer Insights disclaimer:
Gartner and Peer Insights™ are trademarks of Gartner, Inc. and/or its affiliates. All rights reserved.
Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.
Always provide a link to the relevant page on Peer Insights
For individual reviews: Include a link to the individual review on Peer Insights
For rating(s): Include link to page where rating being referenced is present
For logos, badges, graphics: Include link to your page on Peer Insights that is related to the GPI content being referenced alongside the logo, badge, etc.
For Voice of the Customer, Customers’ Choice references, Peer Lessons Learned or any other Peer documents: Include link to relevant market page on Peer Insights
For Booth content: You can link to the relevant pages by creating a QR code that can be scanned by booth visitors
The Gartner Peer Insights Content Compliance team may replace links within your promotional materials with links that contain UTM parameters. We appreciate your cooperation in using these links as provided within your marketing materials. These links helps our team develop insights into performance metrics about marketing campaigns that may become available in your GPI Vendor Portal in the future.
Describe Gartner, Gartner Peer Insights, and Voice of the Customer report appropriately
Describe them this way:
Gartner
Gartner provides actionable, objective insight to executives and their teams. Gartner’s expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’ mission-critical priorities.
Gartner Peer Insights
Gartner Peer Insights is a public platform that offers verified, first-hand reviews and ratings of enterprise technology solutions by end-user professionals for end-user professionals.
The Voice of the Customer report
The “Voice of the Customer” is a document that applies a methodology to aggregated Gartner Peer Insights’ reviews in a market to provide an overall perspective for IT decision makers.
Avoid implication that inclusion is an award
You may not refer to inclusion on Gartner Peer Insights or its content as an award, or use any text, references or image to imply such.
Avoid endorsement and criticism
You may not use Gartner content in any manner that gives the impression of an endorsement or that criticizes another company. Examples and scenarios.
Avoid company-specific quotes
Vendors may not quote from comments that Gartner experts made on social media, in response to client inquiries, or other interactions.
Avoid commercialization/monetization of Gartner content
You may not use Gartner content in any manner that competes with a Gartner product or offering. You also may not resell, redistribute, or charge for access to Gartner content without the express written consent of Gartner.
Don’t use Gartner content in litigation/antitrust/competition law matters: read more
Addressing Misuse
Gartner has strict standards that govern all use of our content. We protect ourselves against misuse and reserve the right to take appropriate steps to address any misuse. Gartner may also seek additional remedies available under contract, trademark, copyright, and other applicable law. For more information, please refer to Addressing Misuse in the Gartner Content Compliance Policy.
Logos, Graphics and Badges
You may only use a Gartner trademark or graphic after you’ve secured express, written permission from Gartner Content Compliance or its delegates. Please reference: Proper use of Gartner logos and Badges.
You may only use images or graphics from the Voice of the Customer document if you have secured reprint rights to the document.8
When using a Gartner Peer Insights logo or badge, please include a link to your page on Peer Insights.
Trademarks
Use a ™ on the following trademarks:
Peer Insights
Example: Company ABC is a Customers’ Choice in the 20XX Gartner Peer Insights™ ‘Voice of the Customer’: Digital Commerce. Read more!
Use the following trademark notice line together with the disclaimer:
Gartner and Peer Insights™ are trademarks of Gartner, Inc. and/or its affiliates. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.
Logos/Badges
Make all Gartner logos and badges secondary in position to your logo, and at least 10% smaller in size.
Include the required clear space around Gartner logos and badges. Don’t bundle them next to your or any other logos.
Don’t alter Gartner logos and badges in any way. This includes, but is not limited to, changes to font, color, size, and orientation.
Don’t use Gartner logos or badges in:
Email signature blocks (except when using templates provided by Gartner)
Securities offerings documents
Annual reports
Press releases
Please see the Gartner Peer Insights Brand Guide and Gartner Peer Insights Logo Styling Guide
All logos/badges are available for high-resolution download in the Marketing Tools for Vendors section of the GPI Vendor Portal.
If you were recognized as a Customers’ Choice in multiple years, you may only use the badge from the most recent year that you were recognized.
You must use the Gartner Peer Insights Customers’ Choice badge that has the year clearly depicted.
The Gartner Peer Insights Customers’ Choice badge may only be used in the approved email signature stamp widget provided by Gartner Peer Insights. No other use in an email signature is permitted.
Need additional assistance? Reach out to your Program Manager or email peerinsightsvendorsuccess@gartner.com for assistance!