Honest reviews and ratings (if you are a vendor, only about your own company or partner)

Insights, posts, quick polls, surveys and other similar user-generated content

For vendors: Voice of the Customer report and Customers’ Choice distinction

Gartner Peer Insights content cannot be used as a competitive weapon

Legacy content bearing the Pulse brand cannot be promoted as if provided by Gartner Peer Insights

For this type of content, be sure to:

List the “as of date” and “total number of reviews” if you reference a rating or ranking, and the category (for example, either the Overall Rating or Sub-Category Rating, such as the Evaluation & Contracting rating)

If a vendor, you may:

Don't:

Examples:

Copy the content verbatim, without any changes

Where the Gartner Peer Insights team has provided a fixed format for sharing, like a pdf or social card, use only the format provided

Link back to the full source or url on Gartner Peer Insights

Do not create content that does not exist on the platform or change the formatting or a post in such a way that changes the meaning.

Properly attribute the content to Gartner Peer Insights.

When promoting inclusion, you may:

Promote retrospective inclusion, but it must be factually correct.

You may include your current rating on Gartner Peer Insights (even if it differs from the rating in the report, but it must be clear which rating you are referencing), as well as excerpt individual review comments about your company or its products,

Include the required Peer Insights disclaimer

Templates for media promotions, press releases, blog posts, social media are available for download in the Marketing Tools for Vendors section of the GPI Vendor Portal

Avoid:

Use verbatim quotes

You must use verbatim quotes when excerpting from any Gartner content. We don’t allow paraphrasing because it could alter the meaning of the published content.

30/70 Rule

If you are citing user-generated content only, 30/70 rule is not applicable on your promotional materials.

You may display Gartner content alongside Gartner competitor content; however, you must clearly distinguish the Gartner content from other content. Do not compare Gartner methodologies with those of our competitors, or create a side-by-side comparison between Gartner graphics and those of our competitors.

Examples

We do not allow promotion on websites of third-parties that compete with Gartner. Why?

Always attribute Gartner content (quotes, excerpts, references, trademarks, and graphics) to Gartner, and only cite from eligible sources.

Make sure to:

Below is an example containing both Gartner and Gartner Peer Insights content that you may use or draw from, but as long as you include the required elements identified above, you may format it as you wish.

Gartner and Peer Insights™ are trademarks of Gartner, Inc. and/or its affiliates. All rights reserved.

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

Describe them this way:

You may not refer to inclusion on Gartner Peer Insights or its content as an award, or use any text, references or image to imply such.

You may not use Gartner content in any manner that gives the impression of an endorsement or that criticizes another company. Examples and scenarios.

Vendors may not quote from comments that Gartner experts made on social media, in response to client inquiries, or other interactions.

You may not use Gartner content in any manner that competes with a Gartner product or offering. You also may not resell, redistribute, or charge for access to Gartner content without the express written consent of Gartner.

Gartner has strict standards that govern all use of our content. We protect ourselves against misuse and reserve the right to take appropriate steps to address any misuse. Gartner may also seek additional remedies available under contract, trademark, copyright, and other applicable law. For more information, please refer to Addressing Misuse in the Gartner Content Compliance Policy.

You may only use a Gartner trademark or graphic after you’ve secured express, written permission from Gartner Content Compliance or its delegates. Please reference: Proper use of Gartner logos and Badges.

Use a ™ on the following trademarks:

Use the following trademark notice line together with the disclaimer:

Make all Gartner logos and badges secondary in position to your logo, and at least 10% smaller in size.

Include the required clear space around Gartner logos and badges. Don’t bundle them next to your or any other logos.

Don’t alter Gartner logos and badges in any way. This includes, but is not limited to, changes to font, color, size, and orientation.

Don’t use Gartner logos or badges in:

Please see the Gartner Peer Insights Brand Guide and Gartner Peer Insights Logo Styling Guide

All logos/badges are available for high-resolution download in the Marketing Tools for Vendors section of the GPI Vendor Portal.

If you were recognized as a Customers’ Choice in multiple years, you may only use the badge from the most recent year that you were recognized.

You must use the Gartner Peer Insights Customers’ Choice badge that has the year clearly depicted.

The Gartner Peer Insights Customers’ Choice badge may only be used in the approved email signature stamp widget provided by Gartner Peer Insights. No other use in an email signature is permitted.