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Technology Provider Webinar: January 2025

January 2025 Technology Provider Webinar recording, presentation slides, and Q&A.

Updated this week

Please Note: This note is to inform you that we misstated the effective date for the Voice of the Customer Methodology updates within the January 2025 Vendor Webinar. Please note that the upcoming changes to the VOC Methodology will be applied to reports with an anticipated publish date of June 2025 and beyond. You can download the VOC Publication Calendar here to determine when your market is tentatively scheduled for publication.

Technology Provider Webinar Q&A

January 22, 2025

Webinar Presentation Information

Was this session recorded to share with our internal colleagues? Will the recording be available after? Will you be sending out the recording and slides after this session?

  • The webinar recording and slides presented during the January 2025 Biannual Technology Provider Webinar are available in the Webinars collection of your GPI Vendor Portal Resources Center. All blog posts mentioned during the webinar will be listed within the Resources Center and linked within your February monthly email newsletter.

How do I access the Resources?

Where can I sign up for emails on other webinars, new features, etc.?

I found this presentation extremely helpful - Do you have an annual schedule for webinars like these?

  • The Gartner Peer Insights Vendor Success Team hosts this style webinar twice a year, typically in January and July. We invite all vendors to join us via email communications, pop-ups, and news notifications within your GPI Vendor Portal. We also host various GPI 101 sessions throughout the year – you can find previous sessions available here.

I’d like to complete the 2025 Vendor Feedback Survey! Where can I access the link?

  • Complete the 2025 Vendor Feedback Survey here.

End User/Reviewer Experience

What is the maximum value of gift cards that a company can offer as a thank you for the review and feedback?

  • The incentive amount must not exceed $25 USD, which is considered nominal value as required by the FTC guidelines.

Is the Gartner $25 incentive available to reviewers year round or is it only available at specific times of the year?

  • The vendor-funded incentive is available year around and can be leveraged by vendors at their discretion. Vendors are responsible for the financial contribution to their incentive balance and are responsible for the management and monitoring of the funds in the account. Please view the Vendor-Funded Gift Card Overview and the Incentive Policies for Vendors resources for more information.

Can you provide advice on what to say in replies to reviews, as I know you don’t allow "Thank Yous"?

  • The Reply to Review feature is a service recovery tool that we welcome vendors to use as a means to open a channel of communication between themselves and the reviewers. Responses to the review must specifically address the unique content in the review; our team will not post generic replies. Please see our Reply to Reviews resource for our guidelines and examples of how to reply to reviews.

Are you going to enhance the Reply to Review process?

  • At this time, we are not anticipating any immediate changes to the Reply to Review feature/process. However, we are always appreciative of the feedback we receive from vendors as we are always looking to improve the platform. Please share any feedback you have with your Program Manager or you can message our team directly at peerinsightsvendorsuccess@gartner.com.

What types of gift cards are offered for incentives?

  • Reviewers will have the option to choose from the most popular gift-card brands Reward Link has to offer. The reviewer chooses from 100+ digital gift card options, which are offered in 25+ currencies. Please see our Rewards Link Overview resource for more information.

Gift vouchers are only in USD or can be had in INR too?

  • The gift cards are offered in 25+ different currencies and are available in 30 different countries. Please see our Rewards Link Overview resource for the complete list.

Will you ever consider an incentive for reviewers who update their review with new information?

  • Reviewers are welcome to edit their review(s) and resubmit them for moderation at any time. Editing a review will update the submission date to the most updated published date. However, the reviewer will not receive a new incentive for updating the review.

Do vendor replies to reviews need to be submitted to Gartner for posting or is this self-service?

  • The Peer Insights team will review your reply and will let you know when it has been posted to the site. We will also contact the reviewer to let them know that a reply has been posted to their review.

What happens when a review is rejected and how can customers easily fix the issues to have them resubmit? I notice that many don't go back to fix it.

  • Each review submitted on Peer Insights must go through our rigorous moderation and validation process before approval and posting. The review moderation process takes ~2-5 business days but may take up to 10 business days if our team requires additional details from the reviewer. Please see our Review Moderation Guidelines for more information.

  • If a review is rejected, the customer will receive an outreach from our Moderation team providing them with the reason why their review was not approved and the steps they can take to resubmit their review for re-evaluation. If a reviewer contacts you with concerns regarding their review, please have them contact our Support Team directly at peerinsights@gartner.com for assistance. We urge you to set expectations with your customers to follow directions when submitting reviews and resubmitting them if they are initially not approved.

You mentioned we couldn't incentivize reviews over $25 directly, are we allowed to, for example, offer a larger incentive as a charitable donation rather than directly to the reviewer?

  • Charity donations are another incentive option that vendors can select for their reviewers. The charity donation limit is the same amount ($25 USD) as the gift card incentive. You can view the entire list of available charities HERE.

Are the reviewers aware that the review was rejected?

  • Yes, reviewers receive a confirmation email when the review has been submitted and subsequently when the review has been approved or rejected. If the review is rejected, the reviewer will be notified of the reason for rejection and instructed on how to provide additional information related to their profile or update their review so that it may be re-moderated.

Events

Once an event is created, can it be modified?

  • Once the event has been created it cannot be modified. If a modification is needed, a new event campaign will need to be created.

Can we source reviews at Gartner events that we attend?

  • Yes, vendors can source at Gartner events and are encouraged to do so. Gathering reviews directly from event attendees can significantly boost your brand’s visibility and it is a prime opportunity to collect reviews and insightful feedback from your customers.

Gartner Research

Are there minimum ARR requirements for a company to be featured in the Magic Quadrant or Market Guide?

Peer Insights scores for specific capabilities measures are typically wildly different from analyst-generated scores for Critical Capabilities. Is anyone at Gartner looking at this gap?

  • Gartner Peer Insights scores for specific capabilities of a vendor product or service originate from End User/Customer input, and as such, is different from analyst-generated scores for Critical Capabilities which has its own methodology. When clients ask about the differences, we talk through the differences and also how to leverage both resources.

How can we leverage our reviews to engage with Gartner Analysts? Are there any new features or tools that could facilitate engagement with analysts?

  • It is recommended to present Peer Insights reviews and data to analysts via Vendor Briefings. Vendors may also use Peer Insights reviews in Gartner Magic Quadrant evaluations.

Can you speak to Gartner's Emerging Market Quadrants and what plans there are to leverage Peer Insights reviews for those evaluations?

Does the platform inform us when the products we've highlighted with specific Gartner markets have a Magic Quadrant or related research planned?

  • The Peer Insights Vendor Portal does not provide visibility into which Gartner markets have an existing/upcoming Magic Quadrant or Market Guide planned, but there is a Gartner Magic Quadrant calendar for these reports.

  • For Voice of the Customer reports, the platform does provide a calendar for planned publication dates of eligible markets.

When will 3 year Magic Quadrant schedules begin to be published?

  • Details on this are being worked on and are not available to share at this time. We currently share a 12-month horizon for markets that have Magic Quadrants on Gartner.com. We are exploring extending the time horizon for Magic Quadrants and sharing the Market Guide plan in time.

How do Peer Insights results influence Magic Quadrant placement, if at all?

  • Gartner Peer Insights reviews are one source of information, to be considered along with a variety of other factors, by Gartner Analysts. Analysts conduct in-depth primary and secondary research as the underpinning of the research process. They also draw from a vast network of sources, including interactions with end-user clients, technology providers, and industry leaders, in formats ranging from client inquiries, 1:1 meetings at events and a variety of other client interactions. Analysts may also incorporate content from academic, journalistic and scientific sources. While end-user feedback is important, it is one of many criteria that are considered.

Is there any standardization on Analyst use of Peer Insights reviews in the Magic Quadrant process?

  • For Magic Quadrant and Market Guide eligibility inclusion details please work with the analysts authoring your note for more information on what will factor into your evaluation. For more information, please visit the Research Integration FAQ's and the Gartner Magic Quadrant FAQ's. Email methodologies@gartner.com with any questions on this process.

Is it mandatory for Analysts to use Peer Insights data for Magic Quadrant evaluations, or is it up to the Analyst's choice?

  • Gartner Peer Insights reviews are one source of information, to be considered along with a variety of other factors, by Gartner Analysts. For Magic Quadrant and Market Guide eligibility inclusion details please work with the analysts authoring your note for more information on what will factor into your evaluation.

Market Coverage

What is the difference between Peer Insights defined vs Expert defined? Is there a criteria that Peer Insights considers to qualify a particular category?

  • In keeping with our goal to expand Gartner Peer Insights to cover more technology and business areas, we launched Peer Insights-Defined categories/markets. Peer Insights-Defined categories/markets on Gartner Peer Insights will cover spaces beyond analyst-defined markets linked to Gartner Magic Quadrants and Market Guides.

How are the "suggested" markets decided for each end user? Are they personalized or is Gartner deciding which are tiles vs. left rail vs. must search for?

  • The suggested Markets and Products are decided based on Gartner Peer Insights business requirements and the reviewer’s profile/activity on the site.

Will we get a list of the new markets added?

  • New markets are continuously being added to Gartner Peer Insights. You can find the list of new markets in our monthly Newsletter as well as our New Markets Opened resource.

How would/can we go about adding a market that isn't represented?

  • Please submit your new Peer Insights-Defined Category/Market suggestion using our Category Suggestion Form. Please note that submitting a request does not guarantee the Peer Insights-Defined category/market will be listed. Determining which Peer Insights-Defined categories/markets are added to the platform is at the discretion of Gartner Peer Insights.

What are the best ways vendors in nascent/emerging markets can influence more activity/recognition/movement in their market by way of Peer Insights?

  • Building a strong review base will improve buyer visibility of vendor offerings and reviews which may lead to more page views and consideration vs others. Vendors can also build out their Vendor & Product Profiles to drive visibility to their pages. Review Snippets and promotional campaigns can be used for content marketing using bright spots from customer feedback. Please work with your Program Manager or reach out to Peerinsightsvendorsuccess@gartner.com to discuss additional opportunities.

Do the reviews gain the potential to influence Gartner's overall market definition, segmentation?

  • Market definitions and segmentation are defined at the Gartner level between both Peer Insights teams and Research & Advisory teams. Based on evolutionary trends within markets, there may be changes over time. Please reach out to Peerinsightsvendorsuccess@gartner.com for clarification of your question.

Gartner market taxonomies are sometimes quite different from other market definitions, how do we check we're listed in the correct market listing - do you provide advice?

  • Here are some guides to help you find an appropriate market fit:

  1. View the list of All Markets and search by keyword, competitor, etc. to find markets that may be suitable for your solution.

  2. When you click to view the Market, there is a brief description of the market. This will help eliminate some markets you may be unsure about the use case/fit.

  3. Search for your competitors products – Likely where they are listed, you will want to be listed, too.

  4. Take into account Gartner research. As a reminder, our categories typically align to MQ’s and MG’s within Gartner research. So, if there is an MQ that you participate in, we will likely have that corresponding and reflecting market on Peer Insights.

When will Document Management and Content Service Platform Markets be combined?

  • We are unable to provide a specific date/time that the tentative market transition will be completed. Once the market transition/update has been completed on Gartner.com, the Peer Insights team will be notified, and the market transition/consolidation will occur on Peer Insights. Please speak with the analysts authoring these markets for more information.

For a new Magic Quadrant, when does the market typically get set up on Peer Insights? Would it be before the Magic Quadrant launches, or at the time of launch?

  • The opening of new markets on Gartner Peer Insights follows the MQ/MG's publication. Typically, as the MQ/MG gets closer to publishing on Gartner.com, our team will open the market on Peer Insights accordingly, and in some cases, we do not open the market on Peer Insights until after the market officially publishes within research.

Review Moderation

What type of vetting processes are reviews receiving before being published? It's important that reviews are unbiased, honest, and valid otherwise the site won't be of relevance and vendors won't get the proper rating by users.

  • Reviews and Ratings are rigorously assessed and moderated. This process includes verification of the reviewer’s identity, assessment of whether a conflict of interest exists, and moderation of content quality. Gartner Peer Insights’ moderation team takes up to ~2-5 business days to process a review and conclude if the review is approved or not. Please see our Review Moderation Guidelines for more information.

I'm curious when Gartner will help non-English speakers on their review submission process?

  • Gartner Peer Insights is continuously evaluating and prioritizing our reviewer experience. While we do not have a timeline on accepting non-English reviews at this time, we will keep our vendor community up to date with any changes to our policies. Non-English speakers may use tools to translate their original review content to English and manually enter translated content into the survey fields.

Will there be a possibility of a client doing a survey without having to register with Gartner?

  • A reviewer is not required to be a Gartner client to leave a review. However, a reviewer must create a Gartner Peer Insights account (complimentary) to submit a review.

Do you have submission abandonment statistics to measure the improvements?

  • Due to the anonymous nature of the platform we are unable to share any specific reviewer details such as review status with vendors nor review abandonment statistics. If a reviewer does not complete a review, they can return to the My Reviews section of their GPI Profile at any time to complete the review.

Will we get email updates on new reviews?

  • When creating your review sourcing links, be sure to select the “Receive email updates about this link’s performance” option. This will provide you with a high-level insight on your campaign directly to your email on the first of every month. There is a “Subscribe” button under every sourcing link in your Peer Insights Vendor Portal.

Reviewers don't have to be Gartner clients, do they?

  • A reviewer is not required to be a Gartner client to leave a review. However, a reviewer must create a Gartner Peer Insights account (complimentary) to submit a review.

How does Gartner Peer Insights evaluate vendor review sourcing efforts to ensure guidelines are being followed?

  • As noted in the 2025 Peer Insights Vendor Webinar, Peer Insights will perform audits to confirm guidelines are being followed before determining if there are violations to our Community Guidelines:

    • 1) Conduct rigorous & periodic statistical assessments

    • 2) Collect direct End-User feedback on review experience

    • 3) Collaborate with vendors to understand review collection methods/strategies

How is Gartner addressing the use of AI in writing reviews?

  • Per our Review Moderation Guidelines, AI-generated content is not permitted and is one of the quality standards our team checks for. Gartner Peer Insights will not accept any review(s) generated, in any capacity, by an AI.

I'm new to Peer Insights, can you confirm if only Gartner clients can submit reviews? If so, how can we check this before approaching them?

  • Gartner Peer Insights is accessible and complimentary for both Gartner clients and Non-Clients for reading and writing reviews.

Are you able to redirect misplaced reviews yet?

  • The review surveys differ across markets as each market has its own specific definition, inclusion criteria, and capabilities. As such, we are unable to migrate reviews from market to market as it is not an apples-to-apples comparison. If you have any concerns regarding a specific review that shows evidence of not aligning directly with the market or market features, please share the URL to the review and your specific concern with your Program Manager.

Who do we contact to make sure a review that is invalid is removed from the site?

  • To contest a review, please provide our team with the details showing the review has factually incorrect information and outline the exact concerns you have. This can be submitted, along with the URL link to the review in question, to peerinsights@gartner.com for review.

Why are some reviews made from real customers blocked/ not posted and what can be done to be able to avoid this?

  • Peer Insights follows a robust review moderation process to ensure review quality and authenticity for the benefit of all users & vendors. You may review our Moderation Guidelines for more information on what we look for when moderating reviews. We urge you to familiarize yourself with these guidelines and advise your customers when asking them for reviews. Communications are also sent to reviewers if their review is not approved and are given information on why they were rejected along with steps to resolve & resubmit.

Why do previously published reviews randomly disappear? And why are we not notified when that happens?

  • Review counts on Peer Insights may change at any time due to a multitude of reasons including a review being updated and republished, a reviewer starting a review update and not completing the submission, a reviewer requesting to have a review removed, the removal of reviews during regular audits that are found to no longer meet current validation and moderation guidelines, etc. Please find more details regarding review count changes HERE.

I understand the importance of anonymity, but it would be super helpful if there was a way to cross-reference who has left a review so we don't keep asking the same people and/or companies.

  • Due to the anonymous nature of the platform, we are unable to share any information with vendors regarding a reviewer’s information or review status. When contacting your reviewers it may be helpful to add a line in your communications specifically for those who have left a review, thanking them for their review and encouraging them to update their review if they would like to share new feedback.

Have you all started offering reviewers translation services yet?

  • We do not have a timeline on accepting non-English reviews at this time, however, we will keep our vendor community up to date with any changes to our policies. Non-English speakers may use tools to translate their original review content to English and manually enter translated content into the survey fields.

Since there is a focus on including reviews from around the globe, will you integrate the tool with a translation engine so people can leave reviews in their native language? People are more comfortable and more articulate when writing in their native language.

  • We do not have a timeline on accepting non-English reviews at this time, however, we will keep our vendor community up to date with any changes to our policies. Non-English speakers may use tools to translate their original review content to English and manually enter translated content into the survey fields.

How many reviews per vendor customer are allowed?

  • Reviewers can leave one review per product/per market for a vendor.

When running review sourcing campaigns, we see a quite high click rate, but a very low number of actual reviews submitted. How can we improve the ratio? Where do you think the bottleneck is?

  • Review submission conversion is different for every vendor and it is important to consider your current processes for asking for reviews. Who you outreach to and how are important considerations. Please work with your Program Manager or Peerinsightsvendorsuccess@gartner.com to evaluate your review sourcing process for further discussion and problem solving.

Will reviews ever be acceptable in other languages? It becomes very prohibitive for global companies with customers in other countries that are more than willing to do a review but would need to be done in the local language. When will Gartner globalize this process?

  • We do not have a timeline on accepting non-English reviews at this time, however, we will keep our vendor community up to date with any changes to our policies. Non-English speakers may use tools to translate their original review content to English and manually enter translated content into the survey fields.

What are the qualifications of your moderators (education, training, experience, etc.)? With as many markets that Peer Insights covers and the volume of incoming reviews, how do you ensure that your moderators can properly moderate all the reviews?

  • Our team members undergo comprehensive training on investigative procedures to ensure that all posted reviews undergo the same Quality Assurance process. We approach review moderation as a collaborative effort, leveraging multiple inputs to inform our decisions.

Review Snippets

Where are you finding clients are best using snippets in their marketing collateral?

  • Review Snippets can be downloaded as an image, or can be shared directly on LinkedIn and Email. For more information, Please refer to our Marketing Tools resource for consideration of different ways to promote your review content.

We love the snippets, but wish they could be used in presentations without going through the approval process. I know our PMMs would use them more often if they didn't have to go through that process.

  • Thank you for your feedback and we will evaluate this among other feedback for consideration in the future.

We are seeing very low engagement in the Review Snippets shared on social media, are you planning to work on making them more attractive? Are you considering loosening the rules so that vendors can customize them?

  • Peer Insights is continuously improving the Review Snippets offering, including its design. If you have specific feedback or suggestions for improvement, please share with Peerinsightsvendorsuccess@gartner.com

Sourcing Strategies

Are there templates and tools available or any type of automation that allows us to integrate leaving a review a seamless experience after customers have gone through customer success implementation? I'd love to make this an automated process.

Is there a limit to the number of sourcing links a vendor can create?

  • There is no limit to the number of review sourcing links a vendor can create. Please note that review sourcing links should be general links that any customer can use. Links cannot be created for individual reviewers/companies as this is a violation of our Community Guidelines.

What is high NPS? slide 25 "high NPS"

  • Slide 25 refers to sourcing within our review moderation guidelines. It is against our Community Guidelines for vendors to cherry pick reviewers/source explicitly for positive/5 star reviews. One potential way vendors violate this is by automating an “Ask for a review” after a potential reviewer fills out a Net Promoter Score (NPS) survey; however, the vendor only provides the ask to those that provide a 9 or 10 on the NPS survey. This is a form of cherry picking and violates our community guidelines.

Can we direct client reviews from LinkedIn?

  • Yes, vendors may ask customers to submit a review from LinkedIn, but should not post review links to the general public as this may invite unsolicited review feedback from non-customers. Direct-to-customer is the best way to source via this channel.

Review Collection by Peer Insights is Temporarily Paused - When will it resume?

  • The Review Collection by Peer Insights is temporarily paused while we are working quickly to make necessary updates to the experience. Please stay tuned for further updates! In the meantime, you are able to create your custom review souring links to invite your customers to leave a review on Peer Insights.

In service markets on Peer Insights, there are quite a few Gartner sourced reviews for selective vendors which makes it difficult to participate in few ‘Voice of the Customers’. What's your expectation here since vendors do not have any control on Gartner sourced reviews? This is making our participation across some very difficult.

  • There are four different review sources on Peer Insights, Gartner-sourced being one of them. Gartner sets up various types of outreach and sourcing initiatives to grow the number of reviews on our site. Once a user creates an account, they may receive email communications from our team to leave a review. These email communications are vendor-neutral and reviewers can choose which vendor and offering they want to leave a review for. You can learn more about the different review sources on Peer Insights here.

  • We recommend Vendors to source their own reviews and not rely solely on one review source for building your presence on the platform.

What are the best practices for Vendors that have dedicated Voice of Customer and Client Experience teams? In what capability do Vendors include these teams in the process?

  • Ultimately, each vendor may have their own unique way of defining success on Peer Insights. We have put together a list of best practices that we see our most successful vendors doing here. Please note that involving your Customer Success, Sales and other teams that work with customers is a proven best practice for generating reviews on the Peer Insights platform.

What is Gartner doing to encourage customers to give reviews? Solution providers will subconsciously be incentivized to only go for 5 star reviews which if not balanced out by Gartner will undermine the value of Peer Insights.

  • There are four different review sources on Peer Insights: Gartner-sourced, Vendor-sourced, Organic and Invited by a Peer. For Gartner-sourced, Gartner sets up various types of outreach and sourcing initiatives to grow the number of reviews on our site. This may include promotional campaigns to incentivize a review. Once a user creates an account, they may receive email communications from our team to leave a review. These email communications are vendor-neutral and reviewers can choose which vendor and offering they want to leave a review for. You can learn more about the different review sources on GPI here.

Many of the customers get exhausted seeing the questions for the review and the time it takes for the review to get approved. Can you give some tips we can use to convince them to submit the review?

  • Setting proper expectations with your customers about the review sourcing process and when asking them to submit reviews is extremely important. If your customer is not willing to submit a review per your organization’s ask, consider providing a nominal incentive to reward them for their short time submitting. Please view the Vendor-Funded Gift Card Overview and the Incentive Policies for Vendors resources for more information.

  • Please reach out to your Program Manager or Peerinsightsvendorsuccess@gartner.com for additional guidance on review sourcing strategies.

Statistics

How is the public Peer Insights review site primarily used?

  • End Users/Buyers visit the public Peer Insights review site to identify technology products & services per their purchasing needs. They may explore a market page to discover other organizations, compare organizations, filter review demographics before reading them, view Vendor & Product profiles, etc.

What percentage of Gartner clients use the site in their buying process?

  • We are unable to share statistics on Gartner client site usage for Peer Insights, however, both Gartner clients and non-clients use Peer Insights in their buying process. We have an average of 1.2 Million average monthly site sessions from both clients and non-clients.

Do you track visitors (who are not Gartner clients) who visit the site?

  • Peer Insights site traffic is monitored and anonymized for vendors to see vendor-specific visitor traffic data via the Readership Analytics feature in the Peer Insights Vendor Portal.

What role do analysts play in supporting the site (do they guide all clients to visit it?

  • Gartner Analysts use Peer Insights review data for a multitude of Research activities. They may also direct Gartner clients to use Peer Insights to grow their presence, participate in Magic Quadrant evaluations, and during Analyst Inquiries. They may also guide buyers to use Peer Insights at various stages of the buying process, per specific needs.

How often do Gartner Analysts use the site?

  • All Gartner Analysts have access to the Peer Insights site and review data, and use the platform according to their needs.

Tools/Resources/Analytics

Are there any new analytics tools for vendors (leveraging AI or other modern tools) to help gain better insights from the reviews?

  • Peer Insights has a Buyer Insights tool that will help you with insights into buyer behavior and decision-making processes. By leveraging customer feedback, Buyer Insights provides a comparative analysis of the key factors driving purchase decisions in a specic market, offering an invaluable tool for understanding and strategizing market positioning. We also have a Readership Analytics tool which offers visibility into the visitor demographic trac to your review proles on the platform.

"Readership Analytics" says "Access is currently locked as upgraded analytics is coming soon!". Is there an ETA for that?

  • As highlighted during our last vendor webinar, with the Customer First program being sunset, access to Readership Analytics was phased out. Vendors who already had access to Readership Analytics for select markets will continue to do so. However, we plan to introduce an upgraded version of the analytics soon: Profile Insights! Please stay tuned for further updates!

Could you enable an option to download Widget as a picture, so we can upload using AI Website builder instead of code?

  • To integrate the widget on your website, the embed code that is generated when creating the widget must be used. Our team has provided the steps to easily embed the code here in our Widget User Guide.

Vendor Portal

I’ve noticed that recently there have been issues accessing the website from certain regions. Could you let me know what the problem might be? The regions affected are Germany, Ukraine, and Poland.

  • We are not aware of any issues with site accessibility for these countries. Issues with accessing the Peer Insights reviews & ratings public site may be connected to internet related factors including browser settings, etc. Please connect with your Gartner Peer Insights Program Manager or Peerinsightsvendorsuccess@gartner.com to discuss these specific issues further.

Will there be an API available so we can send any new reviews to other applications (e.g. Slack) we use?

  • We are in exploration of potential integrations that would benefit vendor users of the Peer Insights platform and when selections have been made, we may reach out to vendors for feedback and will communicate accordingly.

Hi, my colleague and I are in new roles and also new to the Gartner platform. Alongside reviewing these updates, it would be useful for us to also have access to an introductory guide to the platform (what is each section, how it's used, etc). which will help us understand these in context. Where could we locate this? Thanks!

  • There are a number of resources available that can help you get started! We highly recommend that all new users complete our Onboarding Webinar. This webinar is offered both live and digital and provides you with an overview of the platform and features.Once the webinar is complete, please reach out to your Program Manager to discuss any questions you may have. If you do not know who your Program Manager is, please contact our team at peerinsightsvendorsuccess@gartner.com. Additionally, our GPI 101 Educational Series is a great way to learn more about the platform, vendor value, review sourcing, marketing, and available insights. You can find everything you need in our Resource Center.

When will Gartner allow us to designate a surrogate to work with our team to help monitor the Peer Review management (e.g. 3rd party firm)? This can be done in a highly secured approach if we approve people to work with us (e.g. I have an agency that helps me manage my peer reviews)

  • To stay in compliance, a vendor & third-party must follow our Third Party Access Guidelines to provide Peer Insights Vendor Portal access to the third-party user. Please find our Third Party Access Guidelines HERE.

Voice of the Customer

How do we become a client on the ‘Voice of the Customer’ market pages? This looks great!

  • Vendors must have 20 eligible reviews within a specified 18-month period to be included in a Voice of the Customer document. You can learn more about the “Voice of the Customer”, including vendor inclusion criteria, in our Voice of the Customer Methodology.

  • If you are interested in reprinting the “Voice of the Customer” and becoming a Gartner Client, please fill out the form here.

Will ‘Voice of the Customers’ publishing before April 2025 consider the new methodology updates before publishing?

  • Our upcoming “Voice of the Customer” methodology changes will not be applied to February 2025 publication dates, only reports that are published in April 2025 and on.

  • This note is to inform you that we misstated the effective date. Please note that the upcoming changes to the VOC Methodology will be applied to reports with an anticipated publish date of June 2025 and beyond.

  • Reports publishing in June 2025 and later will use the updated methodology. Reports publishing in May 2025 and earlier will adhere to the current methodology. You can download the VOC Publication Calendar here to determine when your market is tentatively scheduled for publication.

To clarify, ONLY Gartner clients can view the ‘Voice of the Customer’ on the Peer Insights market pages?

  • Correct, only clients with access to a particular market’s ‘Voice of the Customer’ will be able to view the insights on the market page.

Perhaps I missed it, but will public users need to be logged in to have access to the reports?

  • Public users will not be able to access the “Voice of the Customer” reports, regardless of whether or not they are logged in to Peer Insights. The “Voice of the Customer” is only accessible to Gartner clients with the correct access.

Can the ‘Voice of the Customer’ & Peer Lessons Learned reports be licensed or are they public?

  • Voice of the Customer and Peer Lessons Learned reports are able to be licensed for use via a Gartner Media Reprint. They are not publicly accessible to Non-clients of Gartner. For more information on Reprints, please email Peerinsightsvendorsuccess@gartner.com.

Do Analysts author the ‘Voice of the Customer’ Reports?

  • No, the Voice of the Customer reports are based strictly on data from our Peer Insights reviews and ratings. You can learn more about the “Voice of the Customer”, including vendor inclusion criteria, in our Voice of the Customer Methodology.

Have there been any thoughts on changing how vendors are ordered within each ‘Voice of the Customer’ quadrant so it isn't alphabetical?

  • We continuously evaluate the Voice of the Customer report and conduct interviews with End Users and Vendors to understand opportunities for refinement. Vendor ordering on Figure 1 of the ‘Voice of the Customer’ report will continue to be listed in alphabetical order at this time.

What are your plans for dealing with hundreds of reviews suddenly popping up within the last few days of ‘Voice of the Customer’ review deadline?

  • All vendors run review sourcing campaigns differently and in some cases, may source reviews closer to the review sourcing deadline. We monitor activities like this while considering our review sourcing guidelines for vendors and will take action accordingly.

Has the Gartner Peer Insights team considered making an adjustment to the ‘Voice of the Customer’ release schedule?

  • ‘Voice of the Customer’ publishing schedules & dates are subject to change at the discretion of Gartner Peer Insights and we aim to post the markets considered for the ‘Voice of the Customer’ on the live calendar sheet within the Peer Insights Vendor portal approximately 2 months prior to the announcement date. There will be no changes to the ‘Voice of the Customer’ release schedule at this time.

Can we hear about Customers' Choice?

  • Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through Customers’ Choice distinction. Vendors in this quadrant received strong ratings for overall experience, product capabilities, and service & support relative to the market.

Is the Voice of Customer report for Data and Analytics Service Providers planned in 2025? I noticed it was skipped in 2023 but was published in 2024. Hence, double checking

  • Gartner reserves the right to selectively publish a Voice of the Customer document based on our determination of the value of that document to our end users. Currently, we will only consider a Voice of the Customer document in markets where there is a certain level of market maturity (representing vendors and number of reviews) on the Gartner Peer Insights platform, and more than 5 vendors represented in the document. We advise all vendors to keep an eye on the VOC Publication Calendar for updates and to source reviews year around. If the market is not listed on the calendar, then it may be too soon for our team to determine the next publication.

Just to confirm, the new ‘Voice of the Customer’ Methodology will factor into the X Axis scoring the number of mentions of an alternate vendor?

  • The new Voice of the Customer methodology will be adding a new data point for the frequency of other (alternative) vendors considered in evaluation, in addition to applying a new weighting to the market coverage factors spanning Industry, Region and Org Size.

What is the difference between ‘Voice of the Customer’ and the Magic Quadrant?

  • The “Voice of the Customer” is a document that synthesizes Gartner Peer Insights’ reviews into insights for IT decision makers. This aggregated peer perspective, along with the individual detailed reviews, is complementary to Gartner expert research and can play a key role in your buying process, as it focuses on direct peer experiences of implementing and operating a solution.

  • The “Magic Quadrant” provides a graphical competitive positioning of four types of technology providers in fast-growing markets: Leaders, Visionaries, Niche Players and Challengers. Use a Gartner Magic Quadrant as a first step to understanding the technology providers you might consider for a specific investment opportunity.

Can you dive into how the ‘Voice of the Customer’ is evaluated?

  • Our Voice of the Customer Methodology breaks down the factors involved regarding inclusion and placement on the “Voice of the Customer” report. To be on the report, vendors must have at least 20 reviews in the last 18 months of review deadline, excluding reviews coming from companies below $50M in annual revenue. Placement on the report is then dictated by the two axes: The ‘User Interest and Adoption’ score (X Axis) and the ‘Overall Experience’ score (Y Axis). We calculate the averages of each vendor on the below and then compare the overall market average of the same for all vendors. Each vendor is then positioned in accordance to how they compare to the overall market average.

What all key points to note to better position on ‘Voice of the Customer’ report?

  • Considering the upcoming ‘Voice of the Customer’ methodology updates presented in the 2025 Peer Insights Vendor Webinar, vendors are recommended to source a diverse set of reviews year-round across various industries, company sizes and regions. A reminder to stay within Peer Insights review sourcing guidelines and use recommended review sourcing best practice. Please meet with your Program Manager or reach out to Peerinsightsvendorsuccess@gartner.com for review sourcing strategies for Voice of the Customer.

Can we publish the ‘Voice of the Customer’ results on our website?

  • Vendors that have purchased a Gartner Media Reprint license for the “Voice of the Customer” may publish graphics and content from the report on their website and other web properties, social media, collateral, etc.

Difference between ‘Voice of the Customer’ and Peer Lesson Learned report?

  • The “Voice of the Customer” is a document that synthesizes Gartner Peer Insights’ reviews into insights for IT decision makers. This aggregated peer perspective, along with the individual detailed reviews, is complementary to Gartner expert research and can play a key role in your buying process, as it focuses on direct peer experiences of implementing and operating a solution.

  • “Peer Lessons Learned” is a thought leadership document that synthesizes lessons learned from end users who have implemented a software or IT service. Use Peer Lessons Learned to educate prospects on what other buyers say are the most important decision criteria when evaluating technologies like yours.

With the 3 year planning process Andrew discussed, does that mean Voice of the Customer reports will be announced more in advance of their expected publish and should vendors expect more awareness on when those reports along with Magic Quadrants will be evaluated?

  • At this time there is no change to how and when “Voice of the Customer” documents are announced. We advise vendors to source reviews in their preferred markets year-round to prepare for any planned Voice of the Customer reports. Vendors should keep an eye on the VOC Publication Calendar for tentative publication dates and review eligibility windows.

How often are Voice of Customers aligned to the Magic Quadrant timeline?

  • Gartner reserves the right to selectively publish a “Voice of the Customer” document for a market at our discretion. “Voice of the Customer” documents are produced when the Gartner Peer Insights team determines that there is end-user interest, sufficient data available on the platform, and production capacity. Moving forward, all active markets on the Gartner Peer Insights platform are candidates for a “Voice of the Customer” report where the publication criteria are met (see HERE). We advise all vendors to keep an eye on the VOC Publication Calendar for tentative publication dates and review eligibility windows.

How often should we expect a ‘Voice of the Customer’ report to refresh for a particular market after the first ‘Voice of the Customer’ is published?

I'd like to know more about the changes to the weighting of vendor consideration, market coverage, and total number of reviews. Can you provide a bit more information on those changes and what impacts you expect those changes to have?

  • The new Voice of the Customer methodology will be updating the ‘User Interest & Adoption’ (X-axis) dimension by adding a new data point for the frequency of other (alternative) vendors considered in their purchasing evaluation to enhance the Voice of the Customer scoring. We will also be applying a new weighting to the market coverage factors spanning Industry, Region and Org Size to ensure representation is improved across vendors in the report.

  • To be on the report, vendors must still have at least 20 reviews in the last 18 months of the review deadline, excluding reviews coming from companies below $50M in annual revenue. Placement on the report is then dictated by the two axes: The ‘User Interest and Adoption’ score (X Axis) and the ‘Overall Experience’ score (Y Axis). We calculate the averages of each vendor on the below and then compare the overall market average of the same for all vendors. Each vendor is then positioned in accordance to how they compare to the overall market average.

  • Please reach out to your Program Manager or Peerinsightsvendorsuccess@gartner.com for additional questions.

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