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General FAQs

General Frequently Asked Questions for Vendors

Updated over a week ago

How can I ensure my products and services get reviewed (Guidelines & Best Practices)?

Reviews are submitted by users at their discretion. You are free to reach out to your customers and encourage them to submit reviews. While reviewers do not need to be Gartner clients to submit a Peer Insights review, they must be qualified IT professionals or technology decision makers and will be subject to the validation and approval process described in these FAQs.

Below are some guidelines to help you invite customer involvement in a manner that is fair and most likely to generate honest and thorough reviews:

  • Invite customers who have had direct experience with the selection, implementation and/or service & support of your company's products or services to submit a review

  • Thank your customers for providing feedback

  • Publicize improvements or changes you've made as a result of customer feedback

  • Guidance you may want to include when reaching out to your customers:

    • A brief overview of Peer Insights. (Sample language is provided in "Template Library").

    • Instructions and a Review Sourcing Link that takes reviewers directly to the relevant survey.

    • Reminder that reviews take approximately 10 minutes to complete and are completely anonymous;

    • Reminder that Gartner's validation process ensures that all reviews are authentic and readable, and as such it can take several business days for a review to be posted once approved.

Please be mindful of the following additional guidelines:

  • Your employees may not review your company's offerings or your competitors' offerings;

  • You should encourage customers to write high-quality, honest and thorough reviews with explanatory comments;

  • You may not solicit only positive reviews.

Who may submit a review and what is the validation process? How do I know reviews are from qualified sources?

Reviewers do not need to be Gartner clients to submit a Peer Insights review. However, they must be qualified IT professionals or technology decision-makers and will be subject to Gartner's validation and approval process.

Gartner Peer Insights reviewers are verified through a multistep process that includes completion of a profile with their corporate email address, job role, title and details about their organization.

For a review to be posted on Peer Insights, the reviewer must:

  • Attest to the authenticity of their review by certifying that are (i) not an employed by the vendor or employed by a competitor of the vendor, (ii) employed by an organization with an exclusive relationship (this includes exclusive partners, value-added resellers, system integrators and consultants); and (iii) their feedback is based entirely on their own personal experience with this vendor's product/service.

  • Have an identifiable corporate email address that matches their stated employer.

  • Be an IT professional or otherwise involved in technology purchasing.

  • Have a confirmed profile on or a credible external site (e.g., LinkedIn) that verifies their identity, employer and role.

  • Not be employed by a company that has a direct stake in the market/category or product being reviewed (this includes system integrators and consultants, as well as the company whose product is being reviewed or competitors in that market/category).

Which reviews are approved and what is the moderation process?

Reviews are assessed based on a set of unique criteria to determine whether or not a review meets or exceeds Peer Insights' standards for context, quality, and relevance.

A great review typically has the following characteristics:

  • Comments to explain the corresponding ratings

  • Variance in ratings throughout (it is unlikely that the reviewer would feel the same about every aspect of a product or service)

  • Ratings are logically consistent (the overall ratings are in line with the averages of the sub-ratings)

  • Demonstration of experience and expertise with regard to the respective product

Please note, it is the discretion of the Peer Insights Moderation Team to determine which reviews are approved and published on the site.

Who can access reviews? How do I access the Peer Insights reviews for my business?

Summary-level access to Gartner Peer Insights is free and available to the public. Reading the full detail of reviews is also free but requires a simple login. Gartner clients may use their existing credentials to gain access, and Non-Gartner clients must complete a simple registration form for access. Once logged in, users have full access to all Review Details across all Markets/Categories.

To access all reviews for your business, go to Published Reviews on your GPI Vendor Portal. You can also simply search on your company/product name or navigate through the markets/categories in which your business has products and services. If you do not find reviews on your company's products and services in a market/category in which you compete, it is because no reviews for your business have been submitted and approved in that market/category.

May I share quotes or details of my reviews on my website or in promotional material?

Yes! Please review the Gartner Quote Policy section 2.9.iii. (Gartner Peer Insights Logo Usage) and section 3.7 (Gartner Peer Insights Quote Policy) to understand the ways in which you may share Peer Insights review details. Additionally, as a registered user, you may create custom links directly to your company's Overview Page within a given Market/Category, Individual Reviews, and Review Surveys.

May I briefly describe my company and the products and services we offer on the site?

Not at this time, but we are considering adding that functionality in the future.

I don't see my product/company when I search Peer Insights. How can I get my product listed?

To have your product added to the Gartner Peer Insights platform:

  • Technology providers may submit their request through the GPI Vendor Portal. Click on “Get Started” and follow the below steps:

    • Step 1: Create a new account or login

    • Step 2: Verify your email

    • Step 3: Select existing company or add a new company

    • Step 4: If you add a new company then you need to list a new product (Fill out the details in the add product form - learn how to fill out this form )

  • Vendors will need to review the list of active Gartner Peer Insights markets/categories to determine which market/category best matches their products or services.

  • The Gartner Peer Insights team (per the Evaluation Criteria listed below) will review the Vendor’s request and, at their sole discretion, will provide a final determination, as to whether a product or service fits in a market/category.

  • After submitting we'll process your request in 7-10 days (You’ll be able to track request status from your account )

The markets/categories I am in are not listed on Peer Insights. What markets/categories are opening next?

Our goal is to expand Gartner Peer Insights to cover many more markets/categories. We will continue to roll out new markets/categories in a controlled fashion, prioritizing those markets/categories with high readership in our expert research.

Reviewers may submit reviews to any open Peer Insights market/category, and approved reviews are published on the site.

May I comment on reviews about my products and services?

You can reply to reviews on your GPI Vendor Portal in your Published Reviews section. This reply will be emailed to the reviewer and posted in regards to the public review.

May I send a private message to a reviewer?

No. We are very careful to protect the identity of our reviewers in order to encourage them to be as candid as possible and provide all relevant detail about the products and services they review.

However, you can reply to reviews on your GPI Vendor Portal in your Published Reviews section. This reply will be emailed to the reviewer and posted in regards to the public review.

How do I contest a review if I feel it is inaccurate?

Peer Insights reviews reflect the experience and opinion of the authors. Gartner neither endorses nor makes any promises about the accuracy of the reviews. If you feel a review contains factually incorrect information about your company's product or service, you may inform us, along with the correct details at

How do I know which specific product and version a review is about?

Reviewers are asked to specify which product(s) and versions they have deployed in a given market/category. The product being reviewed is listed at the top of the published review. The version number, if provided, is in the Additional Context section of the published review.

Are these reviews representative of global technology users? What is the breakdown by region and industry?

Reviews on Peer Insights are submitted from people all over the world. Most reviews are coming from users in North America, but we also have substantial volume from users in EMEA (Europe, Middle East, Africa), Asia/Pacific, and Latin America. You can find this region information when reading an individual review.

Do reviews ever expire?

No, approved reviews on Peer Insights do not expire. However, while the average star ratings on the site factors in all reviews, those reviews older than 12 months are weighted progressively less. The weighting of reviews decreases by half every 12 months, e.g.:

  • Reviews 0-12 months old are weighted 100%

  • Reviews 12-24 months old are weighted 50%

  • Reviews 24-36 months old are weighted 25%

Do Gartner's Research Analysts provide any input into the review survey questions?

Gartner Peer Insights is Gartner's peer-driven ratings and reviews platform for enterprise IT solutions and services. Gartner Research Analysts help to develop the baseline surveys to ensure a structured and consistent approach to the reviews across markets/categories. Beyond that, Gartner merely provides the platform by which technology buyers may share their insights and experiences.

Will Gartner's Research Analysts use Peer Insights in their research?

Gartner Peer Insights reviews are one of the sources of customer input information that may be considered along with a variety of other factors, by Gartner Analysts as part of Gartner's rigorous research process. Analysts conduct in-depth primary and secondary research for which they draw from a vast network of sources, including end-user clients, technology providers and industry leaders. They may also incorporate content from academic, journalistic and scientific sources. While end-user feedback is important, it is just one aspect in a vast area of criteria that are considered. Click here for more information on how markets and vendors are evaluated in Gartner Magic Quadrants.

May my company's associates review products?

Employees of a technology or service provider may not submit a review on their company's own products, products of their company's competitors, or in a market/category in which the company is active in any way, regardless of their role (for example, even if they are an IT end-user professional). IT professionals in a technology or service provider organization may be eligible to review solutions in markets/categories in which their company does not participate.

Do you have to be a Gartner seatholder to have access to the GPI Vendor Portal?

No, you do not have to be a seat-holder or a Gartner client to access the GPI Vendor Portal. Gartner Peer Insights is a free peer review and ratings platform designed for enterprise software and services decision makers.

How do I add other members of my team to the GPI Vendor Portal?

You can add colleagues to the GPI Vendor Portal on the Team page under the Profile tab in the GPI Vendor Portal.

Need additional assistance? Reach out to your Program Manager or email for assistance!

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