Thank you to everyone that participated in our October 2024 Gartner-funded gift card promotion! We were thrilled to see so many of our vendors participating and utilizing their sourcing links to reach out to their customers.

Throughout the month of October, the Gartner Peer Insights team offered a gift card promotion where we funded up to 50 gift cards in eligible markets for all vendors. The promotion was a great success and we are happy to share some of the findings with you all:

Just because the Gartner-funded gift card promotion has come to an end does not mean your review sourcing efforts should, too. We always encourage our vendors to source reviews year-round to gather the most up to date feedback and insights on your offerings.

Creating Review Souring Links is an efficient way to source reviews; it simplifies the process for your end users by selecting which markets and offerings you would like them to review, allows you to offer end users incentives, and enables you to track the success of your campaigns with corresponding reviews funnels for reporting. You can create links now to easily distribute and invite your customers to write a review. Check out our video on How to Create a Sourcing Link and article about Review Sourcing Links and Benefits.

If you want to incentivize your customers to leave your offering(s) a review on Gartner Peer Insights, you can easily add Vendor-Funded gift cards in 3 steps:

For more information about Vendor-Funded Gift Cards, please click here.

If you do choose to offer incentives to motivate your customers to leave reviews through review sourcing links, please keep the Incentive Policies for Vendors in mind.

You can also utilize Review Collection by Gartner Peer Insights. This is a complementary service where Gartner will source reviews on your behalf. You can upload your customer information (first name, last name, email address) directly in the GPI Vendor Portal.

If you’re looking for some sourcing inspiration, check out our Popular Review Sourcing Strategies. You can also check out our Review Sourcing Reminders article for some tips and tricks when it comes to launching a review sourcing campaign!

If you have any questions or would like to further discuss best sourcing practices, please contact your Program Manager directly or email us at PeerInsightsVendorSuccess@gartner.com.

Need additional assistance? Reach out to your Program Manager or email peerinsightsvendorsuccess@gartner.com for assistance!