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Product and Market Alignment FAQs

Questions about Peer Insights Markets - A breakdown of the Broad Market Categories

Cristina LaPenna avatar
Written by Cristina LaPenna
Updated over a week ago

Which broad classification of categories and markets is available on Peer Insights?

We have created these new broad classifications to make it easier for you to find the right MQ/MG aligned markets and/or GPI-Defined markets to list your products. The following 13 broad product classifications are available for you to select from within the add product form:

Application Development, Integration and Management

AI Avatars

AI-Augmented Software-Testing Tools

API Management

Application Crowdtesting Services

Application Development Life Cycle Management

Application Integration Platforms

Application Platforms

Application Portfolio Management Tools

Application Release Orchestration (Transitioning to DevOps Platforms)

Application Testing Services, Worldwide

Augmented Reality Development Software

B2B Gateway Software

Blockchain Consulting and Proof-of-Concept Development Services

BPM-Platform-Based Case Management Frameworks

Business Process Automation Tools

Business Process Management Platforms

Business-Outcome-Driven Enterprise Architecture Consulting

Cloud AI Developer Services

Cloud AI Developer Services

Cloud Office Migration Tools

Conversational Platforms

Custom Software Development Services, Worldwide

DevOps Platforms

Digital Adoption Platforms

Digital Signage

Elevating Test Data Management for DevOps

Enterprise Agile Planning Tools

Enterprise Architecture Tools

Enterprise Business Process Analysis Tools

Enterprise Conversational AI Platforms

Enterprise Low-Code Application Platforms

Event Brokers

Game Engine Software

Generative AI Apps

Generative AI Engineering

Generative AI Model Providers

Independent Third-Party Software Support for Megavendors

In-Memory Data Grids

Integrated Development Environment (IDE) Software

Integration Brokerage

Integration Platform as a Service

Integration Software as a Service (Transitioning to Integration Platform as a Service, Worldwide)

Internal Developer Portals

Microsoft Office 365 Implementation and Support Services, Worldwide

Microsoft Product Support Services

Mobile Application Management

Multiexperience Development Platforms

Observability Platforms

Oracle Application Services, Worldwide

Oracle Cloud Application Services, Worldwide

Photo Management Software

Product Roadmapping Tools for Software Engineering

Prototyping Software

R&D Outsourcing Providers

Rapid Mobile App Development Tools

Robotic Process Automation

SaaS Management Platforms

SAP Application Services, Worldwide

SAP S/4HANA Application Services, Worldwide

Service Mesh

Software Engineering Intelligence Platforms

Software Test Automation (Transitioning to AI-Augmented Software Testing Tools)

Strategy and Innovation Roadmapping Tools

Value Stream Management Platforms

Video Editing Software

Virtual Reality Development Software

Cloud Computing

Cloud Access Security Brokers (transitioning to Security Service Edge)

Cloud Development Environments (CDEs)

Cloud Management Tooling

Cloud Service Brokerage

Cloud Workload Protection Platforms

Generative AI Infrastructure Providers

Hybrid Cloud Storage

Integrated Infrastructure Systems Cloud Management Platforms

Managed Hybrid Cloud Hosting, Asia/Pacific

Managed Hybrid Cloud Hosting, Europe

Managed Hybrid Cloud Hosting, North America

Oracle Cloud Infrastructure Professional and Managed Services

Primary Storage With Platform Services

Public Cloud IT Transformation Services

Public Cloud Managed and Professional Services, Asia/Pacific

Public Cloud Storage Services, Worldwide

Strategic Cloud Platform Services

Customer Relationship Management

A/B Testing Tools

Account-Based Marketing Platforms

Account-Planning Tools

Ad Tech Platforms

Advanced Analytics Service Providers for Marketing

Affiliate Marketing Platforms

Audience Intelligence Platforms

B2B Customer Community Platforms

B2B Marketing Automation Platforms

B2B Profit Optimization Software

Brand Advocacy Services

Brand Compliance Software

Brand Strategy Agencies

Channel Integration Software

Citizen Service Delivery

Composable Product Configurators

Configure, Price and Quote Application Suites

Consumer Video Feedback Software

Contact Center Workforce Engagement Management

Content Marketing Platforms

Creative Management Platform (CMP)

CRM and Customer Experience Implementation Services

CRM Customer Engagement Center

CSP Customer Management and Experience Solutions

Customer Communication Management

Customer Data Platforms

Customer Journey Analytics

Customer Service BPO

Customer Success Management Platforms

Data Intelligence Solutions for Sales (Transitioning to Revenue Data Solutions)

Digital Asset Management

Digital Commerce

Digital Commerce Payment Vendors

Digital Commerce Search (Transitioning to Search and Product Discovery)

Digital Customer Service and Support

Digital Experience Platforms

Digital Integration Hub (DIH)

Digital Marketing Analytics (Transitioning to Multichannel Marketing Hubs)

Digital Rights Management Software

Digital Sales Rooms

Digital Shelf Analytics

E-Commerce Merchandising Solutions for Unified Retail Commerce

Email Marketing

Email Optimization

Emotion AI

Field Sales Software

Field Service Management

Global Digital Marketing Agencies

Influencer Marketing Platforms

Interactive Demonstration Applications

Interactive Demonstration Applications (Do not use)

Landing Page Software

Lead Generation Software

Live Commerce in Retail

Loyalty Program Vendors

Marketing Work Management Platforms

Marketplace Operation Applications

Mentoring Software

Mobile Marketing Platforms

Multichannel Marketing Hubs

Multi-Touch Attribution Software

Online Marketplace Optimization Tools

Online Proofing Software

Online Reputation Management Software

Partner Relationship Management Applications

Personalization Engines

Podcast Advertising Platforms

Product-Led Revenue Applications

Public Relations Agencies

Request for Proposal (RFP) Software

Retail Media Networks

Revenue Enablement Platforms

RevOps Data Automation Solutions

Sales Engagement Applications

Sales Force Automation Platforms

Sales Performance Management

Sales Training Service Providers, Worldwide

Sentiment Analysis Tools

Shoppable Media

Social Customer Service Applications

Social Marketing Management

Social Monitoring and Analytics

Strategic Website Agencies

Sweepstakes Software (Competition Marketing Software)

User-Generated Content (UGC) Software

Virtual Customer Assistants

Visual Intelligence

Voice of the Customer Platforms

Web Content Management

Data and Analytics

Active Metadata Management

AI in CSP Customer and Business Operations

AI Writing Assistant Software

AI-Enabled Translation Services

AIOps Platforms

Analytics and Business Intelligence Platforms

Analytics and Decision Intelligence Platforms in Supply Chain

Analytics Query Accelerators

Augmented Analytics

Augmented Data Quality Solutions

Blockchain as a Service

Cloud Database Management Systems

Competitive and Market Intelligence Tools for Technology and Service Providers

Corporate ESG Ratings and Research

Data and Analytics Governance Platforms

Data and Analytics Service Providers

Data Integration Tools

Data Preparation Tools

Data Science and Machine Learning Platforms

Data Science and Machine Learning Service Providers (Transitioning to AI and Data and Analytics (D&A) Service Providers)

Data Virtualization

DataOps Tools

Digital Product Analytics

Drone Analytics Software

DSML Engineering Platforms

Earth Intelligence

Edge AI Solutions

E-Discovery Solutions

Event Stream Processing

Geospatial Information Systems for Energy and Utilities

Graph Database Management Systems

HTAP-Enabling In-Memory Computing Technologies

Information Stewardship Applications

Intelligent Document Processing Solutions

Master Data Management of Customer Data Solutions

Master Data Management of Product Data Solutions

Master Data Management Solutions

MDM External Services

Mobile App Analytics

Operations Intelligence Platforms

Podcast Hosting Platforms

Predictive Analytics Software

Process Mining Tools

Product Analytics for Technology and Service Providers

Product Information Management Solutions

Renewable Energy Management Solutions

Revenue Data Solutions

Revenue Intelligence Platforms

SEO Tools

Social Analytics Applications

Speech Analytics Platforms

Task Mining Tools

Technologies Supporting a Digital Twin of an Organization

Weather Data Solutions for Energy and Utilities

Web, Product and Digital Experience Analytics

Data Center

Colocation Providers

Data Center and Cloud Networking

Data Center and Network Third-Party Hardware Maintenance

Data Center Infrastructure Management Tools

Data Center Outsourcing and Hybrid Infrastructure Managed Services, Worldwide

Distributed File Systems and Object Storage

Enterprise Backup and Recovery Software Solutions

Full-Stack Hyperconverged Infrastructure Software

Infrastructure Consumption Services

Integrated Systems

Public Cloud Container Services (Transitioning to Container Management)

Server Virtualization

Structured Data Archiving and Application Retirement

Enterprise Networking and Communications

4G and 5G Private Mobile Network Services

5G Enterprise Data Services

5G Network Infrastructure for Communications Service Providers

Application Delivery Controllers

Communications Platform as a Service

Contact Center as a Service

Contact Center Infrastructure

Corporate Telephony

CSP 5G Core Network Infrastructure Solutions

CSP 5G RAN Infrastructure Solutions

Employee Communications Applications

Enterprise SBC

Enterprise Wired and Wireless LAN Infrastructure

Global Enterprise Mobile Services

Global WAN Services

Intranet Packaged Solutions

Managed Mobility Services, Global

Managed Network Services

Managed SD-WAN Services

Midmarket Unified Communications as a Service, North America

Network Automation Platforms

Network Performance Monitoring

Operations Support Systems


Telecom Expense Management Services, Global

UCaaS Monitoring

Unified Communications

Unified Communications as a Service, Worldwide

WAN Optimization

ERP and Corporate Management

Accounting Practice Management Software (APMS)

Accounts Payable Invoice Automation Solutions

Adaptive Project Management and Reporting

Advanced Contract Analytics

Alternative Legal Service Providers (ALSPs)

Anti Money Laundering (AML) Software

Asset Investment Planning Solutions for Energy and Utilities

Audit Management Solutions

Background Check Software

Bankruptcy Software

Benefits Management Software

Candidate Relationship Management (CRM) Software

Carbon Accounting and Management Software

Cloud Core Financial Management Suites for Midsize, Large and Global Enterprises

Cloud ERP for Product-Centric Enterprises

Cloud ERP for Service-Centric Enterprises

Cloud ERP Services

Cloud Extended Planning and Analysis Solutions

Cloud Financial Planning and Analysis Solutions

Cloud HCM Suites for 1,000+ Employee Enterprises

Cloud HCM Suites for Regional and/or Sub-1,000 Employee Enterprises

Commercial Banking Cash Management and Trade Finance Solutions

Compensation Management Software

Conflict Check Software

Contract Life Cycle Management

Corporate Compliance and Oversight Solutions

Corporate Financial Planning Applications

Corporate Learning Technologies

Corporate Legal Operations Technology

Corporate Legal Spend Management and E-Billing (Transitioning to Corporate Legal Operations Technology)

Corporate Travel Management Software

Corporate Volunteering Platform

CSP Revenue Management and Monetization Solutions

Dealer Management Systems

DEI Training

Digital Communications Governance

Digital Learning Content Providers

Digital Technology and Business Consulting Services

Digital Twin in Finance

Diversity Equity and Inclusion (DEI) Tech Tools

E-filing Platforms

Employee Performance Management Systems

Employee Recognition and Reward Systems

Employee Well-Being Solutions

Employer of Record (EOR)

End-to-End M&A Process Software

E-Notary Software

Enterprise Asset Management Software

Enterprise IT Sustainability Services

Enterprise Legal Management Solutions (Transitioning to Corporate Legal Operations Technology)

Error and Anomaly Detection in Finance

ESG Management and Reporting Software

E-Sourcing Applications

Expense Management Software

External Audit Services

Finance and Accounting Business Process Outsourcing

Finance Transformation Implementation Consulting

Finance Transformation Strategy Consulting

Financial Close and Consolidation Solutions

Financial Corporate Performance Management Solutions

Financial Planning Software

Financial Reconciliation Solutions

Financial Wellness Software

Gas Emissions Management Solutions

Government Budgeting and Planning Solution

HR Transformation Consulting

Integrated HR Service Management Solutions

Integrated Invoice-to-Cash Applications

Integrated IT Portfolio Analysis Applications

Integrated Risk Management Solutions

Intellectual Property Management Software With R&D-Specific Use Cases

Internal Audit Services

Internal Talent Marketplaces

Investor Relations (IR) Software

IT Financial Management Tools

IT Risk Management

IT Vendor Risk Management Solutions

Job Board Software

Job Description Software

Legal Document Drafting Software

Legal Document Management Solutions

Legal Research Software

Legal Transaction Management Software

Litigation Management Systems

Manager Training

Mobile Workforce Management Software for Utilities

Multicountry Payroll Solutions

Onboarding Software

Order and Execution Management Systems for Investment Firms

Org Chart Software

Outplacement Services

Pay Equity Software

Professional Employer Organization (PEO) Providers

Project and Portfolio Management

Property Management Software

Rating Engines

Recruitment Process Outsourcing

Regulatory Change Management Solutions

Relocation Management Software

Resource Management Software

Retail Workforce Management Applications

SAP Selective Test Data Management Tools

SAP SuccessFactors Service Providers

Service-Centric Cloud ERP Solutions

Services Procurement Solutions

Software Resellers

Source-to-Pay Suites

Strategic Corporate Performance Management Solutions

Strategic Portfolio Management

Strategic Sourcing Application Suites

Strategy Execution Management Software

Subscription and Recurring Billing Management Solutions

Succession Planning Software

Talent Acquisition Applications

Talent Analytics

Talent Assessment Software

Talent Management Suites

Tax Software

Technical Skills Development Software

Treasury Management Systems

User Research Platforms

Video Platform Services

Voice of the Employee Solutions

Whistleblowing Software

Win/Loss Analysis Providers

Workday Financial Management Service Providers

Workday Human Capital Management Service Providers, Worldwide

Workforce Management Applications

Internet of Things

Embedded Operating Systems

Global Industrial IoT Platforms

Indoor Location Application Platforms

Indoor Location Services

IoT Integration

IoT Platforms (Transitioning to Global Industrial IoT Platforms)

IoT Security

Managed IoT Connectivity Services, Worldwide

Tag Management

IT Infrastructure and Operations Management

AI Offerings in CSP Network Operations

Backup as a Service

Chaos Engineering Tools

Client Management Tools

Communication Consulting & Implementation Services

Container Management

Continuous Configuration Automation Tools

CSP Business Support System Solutions

CSP Operations Support System Solutions

CSP Service and Network Assurance Solutions

CSP Service Design and Orchestration Solutions

Desktop as a Service

Digital Experience Monitoring

Digital Platform Conductor Tools

Distributed Hybrid Infrastructure

Enterprise Information Archiving

Enterprise Mobility Management Suites

Global CDN

Hardware Asset Management Tools

Infrastructure Monitoring Tools

IoT Mobile Virtual Network Enablers

IT Asset Disposition

IT Process Automation

IT Service Management Platforms

IT Services for Communications Service Providers, Worldwide

Machine Learning Infrastructure as a Service

Managed Workplace Services, Asia/Pacific (transitioning to Outsourced Digital Workplace Services)

Managed Workplace Services, Europe (transitioning to Outsourced Digital Workplace Services)

Managed Workplace Services, North America (transitioning to Outsourced Digital Workplace Services)

MES/MOM Implementation Providers

Network Management Tools

Network Video Recorders

Outsourced Digital Workplace Services

PPM as a Service Providers

Remote Desktop Software

Service Integration and Management Services

Service Orchestration and Automation Platforms

ServiceNow Consulting, Implementation and Managed Services, Global

Software Asset Management Managed Services

Software Asset Management Tools

Unified Endpoint Management Tools

Office Productivity Solutions

Applicant Tracking Systems (ATS)

Collaborative Work Management

Content Collaboration Tools

Content Services Platforms

DEX Tools (Transitioning to Digital Employee Experience Management Tools)

Digital Evidence Management Systems

Employee Productivity Monitoring Software

Enterprise Social Networking Applications

Enterprise Video Content Management

Event Technology Platforms

Innovation Management Tools

Insight Engines

Integrated Workplace Management Systems

Knowledge Management (KM) Software

Managed Print Services in the Distributed Workplace

Meeting Solutions

Objectives and Key Results (OKR) Software

Scheduling Automation Software

Social Software in the Workplace

Video Interviewing Software

Visual Collaboration Applications

Workplace Experience Applications

Workstream Collaboration

Security Solutions

Access Management

API Protection Tools

Application Security Posture Management (ASPM) Tools

Application Security Testing

Application Shielding

Brand Protection Software

Breach and Attack Simulation (BAS) Tools

Business Continuity Management Program Solutions

Cloud Security Posture Management Tools

Cloud Web Application and API Protection

Cloud-Native Application Protection Platforms

Co-Managed Security Monitoring Services

Consent and Preference Management

CPS Protection Platforms

Cyber Asset Attack Surface Management

Data Loss Prevention

Data Masking

Data Security Platforms

Data Security Posture Management (DSPM)

DDoS Mitigation Solutions

Decentralized Identity Solutions

Digital Forensics and Incident Response Retainer Services

Disaster Recovery as a Service

Electronic Signature

Email Security

Emergency/Mass Notification Services Solutions

Endpoint Detection and Response Solutions

Endpoint Protection Platforms

Extended Detection and Response

External Attack Surface Management

IAM Professional Services, Worldwide

Identity Governance and Administration

Identity Verification

In-App Protection

Information-Centric Endpoint and Mobile Protection

Insider Risk Management Solutions

Instant Communications Security and Compliance

Intrusion Detection and Prevention Systems

IT Resilience Orchestration

Load Testing Tools

Managed Detection and Response Services

Managed Security Services


Mobile Application Security Testing

Mobile Data Protection Solutions

Mobile Threat Defense

Network Access Control

Network Detection and Response

Network Firewalls

Network Sandboxing

Online Fraud Detection

Operational Technology Security

Password Management Tools

Penetration Testing Tools

Privileged Access Management

Public Key Infrastructure (PKI) and Certificate Lifecycle Management

Retail Loss Prevention and Asset Protection Solution

Risk Management Consulting, Worldwide

Secure Code Training Tools

Secure Web Gateways (transitioning to Security Service Edge)

Security Awareness Computer-Based Training

Security Consulting Services, Worldwide

Security Information and Event Management

Security Orchestration, Automation and Response Solutions

Security Service Edge

Security Threat Intelligence Products and Services

Single-Vendor SASE

Software Composition Analysis

Subject Rights Request Automation

Third-Party Risk Management Solutions for Compliance

Tokenization Platform

User Authentication

Video Surveillance Management Systems

Virtual Private Networks (Transitioning to Zero Trust Network Access)

Vulnerability Assessment

Web Application Firewalls

Zero Trust Network Access

Supply Chain Management


Asset Leasing Software

Barcode Software

Benchmarking Services for Transportation Rates and Logistics Performance

Category Management Solutions

Cross Border eCommerce Platforms

Direct Store Delivery (DSD) Software

Facility Management Software

Freight Audit and Payment Providers

Global Trade Compliance Consulting and Advisory Services

Global Trade Management

Intelligent Asset Management (IAM) Software

Label and Artwork Management Software Applications

Last-Mile Delivery Technology Solutions

Load Board Software

Multiagent Orchestration Platforms

Multicarrier Parcel Management Solutions

Multienterprise Collaboration Networks

Quality Management System Software

Real-Time Transportation Visibility Platforms

Supplier Diversity Solutions

Supplier Sustainability Applications

Supply Chain Cost-to-Serve Analytics Technology

Supply Chain Network Design Tools

Supply Chain Planning Solutions

Supply Chain Planning Solutions Systems Integrators

Supply Chain Simulation Software

Supply Chain Strategy, Planning and Operations Consulting

Supply Chain Sustainability Consulting Services

Tail Spend Solutions

Third-Party Logistics, Europe

Third-Party Logistics, Worldwide

Transportation Management System Integrator

Transportation Management Systems

Transportation Mobility

Vehicle Routing and Scheduling

Warehouse Management Systems

Yard Management

Vertical Industries

Advanced Distribution Management Systems

Asset Performance Management Software

B2B Marketing Automation Platforms--

Banking Payment Hub Platforms

Claim Editor Software

Clinical Communication and Collaboration

Clinical Decision Support Solutions

Commercial Loan Origination Solutions

Community Development, Regulation and Licensing Applications

Computer-Aided Design (CAD) Software

Continuing Education and Workforce Development Solutions

Corporate Governance Software

CRM in Life Sciences

CSP NFV Management and Orchestration Solutions

Digital Assessment Platforms in Education

Digital Banking Multichannel Solutions

Digital Banking Platforms

Digital Health Platforms

Digital-Business-Ready POS Applications for Tier 1 Quick-Service Restaurants

Driver Monitoring System (DMS)

Energy Management and Optimization Systems

Energy Trading and Risk Management Systems

Enterprise Electronic Health Record Solutions

Environmental, Health and Safety Management Software

Fixed Wireless Access

Global Retail Core Banking

Government Contracting Software

Government ERP Solutions

Government Open Data Management Platforms

GRC Tools for Assurance Leaders

Healthcare Provider Population Health Management (PHM) Solutions

Healthcare Provider Value-Based Performance Management Analytics

Higher Education Analytics Platforms

Higher Education Catalog and Curriculum Management Solutions

Higher Education Learning Management Systems

Higher Education Recruitment and Admissions Platforms

Higher Education Student Information Systems

Insurance Claims Management System

Insurance Compliance Software

Intelligent Retail Business Applications

Intelligent Virtual Store Design Applications

Interactive Patient Care

K-12 Education Learning Management Systems

K-12 Education Student Information Systems

Large Law Firm Initiatives in Value

Legal Billing Software

Life Insurance Policy Administration Systems, Europe

Life Policy Administration Systems, Americas

Life Science E-Clinical Platforms

Life Science Regulatory Information Management Solutions

Loan Management System

Manufacturing Execution Systems

Material Requirements Planning (MRP) Software

Medical Device Security Solutions

Meter Data Management Systems

Next-Generation Interactive Patient Care

Non-Life-Insurance Platforms, Europe

Online Program Management in Higher Education

P&C Insurance Core Platforms, North America

Patient Intake Software

Pharmacy Management Software

PLM Software in Discrete Manufacturing Industries

Policing Investigative Case Management Systems

Public Relations (PR) Software

Remote Proctoring in Education

Remote Proctoring Services for Higher Education

Retail Assortment Management Applications

Retail Assortment Management Applications: Long Life Cycle Products

Retail Distributed Order Management Systems

Retail Merchandise Financial Planning

Retail Store Inventory Management Applications

Retail System Integrators

Revenue Cycle Management Software

Revenue Management Solutions in Pharmaceuticals and Biotechnology

SCADA Software

Software Defined Cloud Interconnects (SDCI)

State and Local Grant Management Solutions

Trade Promotion Management and Optimization for the Consumer Goods Industry

Trading Platforms

U.S. Ambulatory Electronic Health Records

U.S. Healthcare Payer Care Management Workflow Applications

U.S. Healthcare Payers Core Administrative Processing Solutions

U.S. Healthcare Payers Provider Data Management Applications

U.S. Healthcare Payers Provider Network Management Applications

U.S. Healthcare Provider Credentialing Applications

Unified Price, Promotion and Markdown Optimization Applications

The markets/categories I am in are not listed on Gartner Peer Insights. What markets/categories are opening next?

Our goal is to expand Gartner Peer Insights to cover many more MQ/MG aligned markets and GPI-Defined markets. We will continue to roll out new MQ/MG aligned markets and GPI-Defined markets in a controlled fashion. The list of MQ/MG aligned markets and GPI-Defined markets currently open for review is available here. You can suggest a new category/GPI-Defined market to be opened on Peer Insights by submitting this suggestion form. Your suggestion will then be evaluated by the Peer Insights team.

Today if there are products or services that do not fit within an existing MQ/MG aligned market or GPI-Defined market, then we may add these products to broad “Other” classifications. However, Vendors can still be denied for inclusion in these broad classifications if they don’t meet Gartner Peer Insights criteria for serving mid to large-size enterprise customers.

What is Gartner Peer Insights Customer Choice?

In some MQ/MG aligned markets and GPI-Defined markets, Gartner Peer Insights recognizes the vendors that are the most highly rated by their customers through the Customers’ Choice distinction.

Read More about Customer Choice.

What is Gartner Peer Insights product audit activity?

Gartner Peer Insights product audit activity is the periodic process for reviewing a technology provider’s product/ service offering alignment to the MQ/MG aligned markets or GPI-Defined markets.

MQ/MG aligned market definitions are continuously evolving and GPI-Defined markets are periodically reviewed to ensure alignment is maintained. As a part of product audit activity, a dedicated Gartner Peer Insights team uses a set of criteria for evaluating if a technology provider’s products and/or services align with the Gartner Peer Insights MQ/MG aligned market and/or GPI-Defined market definitions.

For final determination if a product or service fits in a Gartner Peer Insights market, the following criteria are considered for Vendors’ products or services:

  • The product or service must have all capabilities described as “mandatory” in the GPI-Defined markets or MQ/MG aligned markets (as defined in Magic Quadrant or Market Guide research documents). If no capabilities are described specifically as “mandatory,” the product/service must have 50% or more of all other features or capabilities enumerated in the market definition and description

  • The Vendor must sell to mid to large-size enterprise clients. We do not include small business or consumer IT solutions since we are aligned to meet the needs of enterprise buyers.

Today if there are products or services that do not fit within an existing MQ/MG aligned market or GPI-Defined market then we may add these products to broad “Other” classifications. However, Vendors can still be denied for inclusion in these broad classifications if they don’t meet Gartner Peer Insights criteria for serving mid to large-size enterprise customers.

If the product has already been placed in any MQ/MG aligned market or GPI-Defined market, it cannot also be placed in a broad “Other” classification.

Please visit Community Guidelines for more information.

Need additional assistance? Reach out to your Program Manager or email for assistance!

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